# Nostalgic Barrette Retro-inspired hair accessories re-emerge as definitive statement pieces. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Apr 29, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nostalgic-barrette ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the Nostalgic Barrette trend? **Nostalgic Barrette:** Brands both large and small are looking to the '90s for hair accessory inspiration in the form of statement barrettes. A simple yet definitive statement accessory, this shift highlights the progression from that of whimsical origins to a place of utilitarianism, undoubtedly informed by the emergence of normcore over the last decade. ## The consumer insight behind the Nostalgic Barrette trend Social media gives the Millennial demographic a platform to bond over nostalgia and the fond memories associated with products from past eras. As a result, they look for ways to incorporate nostalgic elements into their current lives. Millennials will seek out ways to adorn their otherwise adult lives with items that evoke blissful reminders of their childhood. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 10 to Apr 12, 2019 - Published: Apr 29, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Nostalgic Barrette trend ### Nostalgic Hair Accessories Brands are looking to the '90s for hair accessory inspiration in the form of statement barrettes, highlighting the progression from that of whimsical origins to a place of utilitarianism. ### Affordable Festival Hair Accessories Target is selling an affordable collection of festival-ready hair accessories created by influencer Sincerely Jules and modern hair accessory creator Scunci, introducing a variety of fun and colorful ways to dress up festival fashion. ### Handmade Hair Accessories Holly Ryan's iconic design aesthetics are translated across a plethora of goods, such as sandals, belts, and more -- it now includes a sleek hair barrette, demonstrating a growing desire for handmade, artisanal products. ## What the Nostalgic Barrette trend means for industry ### For Fashion Retailers Retailers like BaubleBar are expanding their product offerings from jewelry to hair accessories, providing a wider set of options for consumers at an affordable price point. ### For Luxury Fashion Luxury fashion houses like Gucci are entering the hair accessory space with crystal-encrusted designs that add an elegant touch to any hairstyle, creating disruptive innovation opportunities for the industry. ### For Social Media Marketing The Millennial demographic's desire for nostalgic elements in their current lives presents an opportunity for businesses to bond with this group through social media, showcasing the nostalgia-inspired aspects of their products. ## Workshop question What nostalgic designs can you look to in order for inspirations that reflect the contemporary obsession with simplicity and functionality? ## Trend signals for Nostalgic Barrette Trend score 4.4 out of 10, from popularity 61%, activity 62%, freshness 8%. - Popularity: 61% - Activity: 62% - Freshness: 8% ## Examples of the Nostalgic Barrette trend 5 featured examples from Apr 10 to Apr 12, 2019. - [Festival-Ready Hair Accessories](https://www.trendhunter.com/trends/festivalready-hair-accessories): The Sincerely Jules x Scunci Collection Comes in at Under $10 (Category: Fashion) Implication: The fashion accessories industry can explore innovative ways to create affordable festival accessories that cater to the growing demand in the market. - [Chic Affordable Hair Accessories](https://www.trendhunter.com/trends/affordable-hair-accessories): BaubleBar Expands Their Products From Jewelry to Hair Accessories (Category: Fashion) Implication: With the rise of affordable and trendy hair accessories, there is potential for growth and innovation in the accessories industry. - [Oversized Hair Clips](https://www.trendhunter.com/trends/sparkly-hair-accessories): Kitsch x Justine Marjan's Snap Clips Come in Medium & XL Sizes (Category: Fashion) Implication: The fashion industry can capitalize on the trend of oversized hair clips and other hair accessories by developing new products that cater to changing needs and preferences of cons… - [Crystal-Encrusted Luxe Hair Clips](https://www.trendhunter.com/trends/crystal-gucci): The Crystal Gucci Hair Barrette Boasts Rhinestones and Branding (Category: Luxury) Implication: The fashion accessories industry has an opportunity to innovate by including more high-end and unique designs featuring crystals or other luxury materials. - [Handmade Squiggle Hair Barrettes](https://www.trendhunter.com/trends/squiggle-hair-barette): Holly Ryan's Iconic Squiggle Design Transfers to Hair Accessories (Category: Fashion) Implication: Disruptive innovation opportunities in incorporating the signature squiggle design into jewelry pieces and exploring new materials and manufacturing techniques. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)