# Nostalgia Supplies Back-to-school supplies incorporate 90s motifs to ease the minds of students. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Aug 24, 2017 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/nostalgia-supplies ## Key Figures - Trend score: 6.2/10 - Evidence articles: 10 ## What is the Nostalgia Supplies trend? **Nostalgia Supplies:** With 90s nostalgia in full swing throughout the fashion and beauty industries, brands are incorporating iconic motifs into their back-to-school products to resonate with younger consumers. Modern youth is experiencing high rates of stress and anxiety which can be amplified when faced with returning to studies. However, statistics are showing that young students are finding joy in back-to-school shopping where they get to have a say in what's being purchased for them, encouraging brands to incorporate feel-good nostalgia into their offerings. ## At a Glance - Evidence: 10 featured examples - Articles from: Oct 10, 2015 to Apr 17, 2019 - Published: Aug 24, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Examples of the Nostalgia Supplies trend 10 featured examples from Oct 10, 2015 to Apr 17, 2019. - [Streetwear Brand School Supplies](https://www.trendhunter.com/trends/nigos-human-made): Nigo's Human Created a Line of School Accessories for Kids (Category: Life-Stages) Implication: Disruptive innovation opportunity: Integrate fashion-forward designs into school supplies to create a new segment in the fashion industry. - [Nostalgic Food-Themed Products](https://www.trendhunter.com/trends/foodthemed-products): Kellogg's and Typo's Merch Collection is Incredibly Quirky (Category: Fashion) Implication: Opportunity for disruptive innovation for cereal brands to collaborate with accessory labels and create unique merchandise that appeals to nostalgic consumers. - [Back-to-School Cosmetic Collections](https://www.trendhunter.com/trends/moschino-x-sephora): The Moschino x Sephora Collab Takes Cues from School Supplies (Category: Fashion) Implication: Embracing toy-inspired cosmetics and playful packaging concepts can disrupt the traditional cosmetics industry by targeting a younger consumer base and creating a unique brand ima… - [Nostalgic Anime Lipsticks](https://www.trendhunter.com/trends/sailor-moon-lipstick): Creer Beaute's Mega Nourishing Sailor Moon Lipstick Line is so 90s (Category: Fashion) Implication: Beauty companies can create licensed, nostalgia-inspired lipsticks and other products to attract consumers looking for a fun and functional way to relive the past. - [Kid-Targeted Personalized Clothing Boxes](https://www.trendhunter.com/trends/backtoschool-kit): KidBox Boasts Stylish and Affordable Back-to-School Kits (Category: Life-Stages) Implication: Subscription box companies can capitalize on the trend by offering personalized clothing boxes for children and implementing a skip a season model. - [Era-Specific Coloring Books](https://www.trendhunter.com/trends/90s-coloring-book): The Card Architect's 90s Coloring Book Pays Tribute to Famous TV (Category: Pop Culture) Implication: Print publishers could tap into the growing trend of adult coloring books by creating era-specific or interest-specific coloring books. - [Sci-Fi Droid Knapsacks](https://www.trendhunter.com/trends/bb8-back-buddy): The BB-8 Back Buddy Backpack is Ready for an Adventure or Heading to Class (Category: Fashion) Implication: Leveraging the appeal of sci-fi themed knapsacks in retail stores can attract consumers seeking unique and trendy accessories. - [Nostalgic Mobile Clothing Pop-Ups](https://www.trendhunter.com/trends/limited-too): Limited Too Has Come Back to Offer a Mobile Pop-Up Shop (Category: Fashion) Implication: The clothing and apparel industry can explore the idea of mobile pop-up shops to engage customers and drive sales. - [Brick Phone Chargers](https://www.trendhunter.com/trends/hotline-bling1): WattzUp's Hotline Bling Charger Will Give Drake Fans an Extra Boost (Category: Tech) Implication: Companies in the consumer electronics industry should consider creating unique, multi-functional accessories to appeal to modern consumers' tech needs and personal style. - [Back-to-School Blush Palettes](https://www.trendhunter.com/trends/blush-101): Tarte's Blush 101 Palette Boasts Playful Notebook-Inspired Branding (Category: Fashion) Implication: Cosmetic brands have the opportunity to tap into the back-to-school market by creating products with playful themes and innovative packaging. **Workshop question:** What life change is your consumer facing and how can you ease their anxieties during this transition? ## Themes within the Nostalgia Supplies trend ### Nostalgia Marketing Brands are incorporating iconic motifs into their back-to-school products to resonate with younger consumers who are experiencing high rates of stress and anxiety. ### Anime-Inspired Beauty Products Japanese beauty brand Creer Beaute's Moisture Rouge line of lipsticks inspired by anime series like Sailor Moon is just one example of increasingly popular anime-themed beauty products. ### Personalized Clothing Boxes for Children Subscription-based service KidBox sends personalized back-to-school kits for children based on a style quiz, collaborating with Delivering Good to donate clothing to children in need for every box kept in its entirety. ## What the Nostalgia Supplies trend means for industry ### For Beauty The beauty industry has seen a rise in nostalgia-themed and anime-inspired products that appeal to younger consumers. ### For Subscription Services Subscription-based companies like KidBox are providing personalized back-to-school options for children and utilizing charity partnerships to make a positive impact. ### For Fashion Nostalgia marketing is not limited to school supplies - fashion brands are tapping into the trend by re-releasing popular items from past decades or incorporating retro elements into new collections. ## Trend signals for Nostalgia Supplies Trend score 6.2 out of 10, from popularity 88%, activity 88%, freshness 8%. - Popularity: 88% - Activity: 88% - Freshness: 8% ## Recent trend clusters - [Occasion Coding](https://www.trendhunter.com/protrends/commemorative-watch-design) (Fashion) - [Ritual Assembly](https://www.trendhunter.com/protrends/fan-building-kits) (Pop Culture) - [Muted Motion](https://www.trendhunter.com/protrends/earth-tone-runners) (Fashion) - [Terrain Software](https://www.trendhunter.com/protrends/off-road-technology) (Autos) ## Trending in Life-Stages - [Hand-Drawn Animation Kits](https://www.trendhunter.com/trends/hand-drawn-animation-kits) - [Oversized Dragon Plushies](https://www.trendhunter.com/trends/giant-chillet-plush) - [Concert-Themed LEGO Sets](https://www.trendhunter.com/trends/concert-themed-lego-sets) - [Toy-Branded Kids Toothbrush Kits](https://www.trendhunter.com/trends/toy-branded-kids-toothbrush-kits) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)