# Normalized Health Medical organizations focus on destigmatizing healthcare needs. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Dec 8, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/normalized-health ## Key Figures - Trend score: 2.8/10 - Evidence articles: 4 ## What is the Normalized Health trend? **Normalized Health:** Understanding that shock tactics have a tendency to breed fear and shame, medical organizations are turning to campaigns that normalize illness. Whether it's through social interaction or celebrity endorsement, the lynchpin of these campaigns is to foster a sense of support and de-stigmatize medical conditions. Organizations that understand the effectiveness of togetherness and transparency over fear will succeed in making more genuine, longer-lasting connections. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 16 to Oct 26, 2015 - Published: Dec 8, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Normalized Health trend ### Destigmatizing Medical Conditions Medical organizations are turning to campaigns that normalize illness and foster a sense of support to de-stigmatize medical conditions. ### Interactive Healthcare Advertising Pharmaceutical marketing is adapting to the digital age by incorporating social media into its newer campaigns to promote patient engagement. ### Online Education for Mental Health Creating accessible educational platforms for youth is key to reducing and eliminating mental health stigmas. ## What the Normalized Health trend means for industry ### For Healthcare Industry The healthcare industry can create innovative campaigns to destigmatize medical conditions, promote patient engagement, and create accessible mental health education platforms. ### For Pharmaceutical Industry The pharmaceutical industry can create interactive marketing campaigns that encourage patient engagement to promote meaningful discussions with healthcare providers. ### For Education Industry The education industry can collaborate with governments and charities to create online educational platforms that discuss sensitive topics such as mental health and reduce existing stigmas. ## Workshop question How might a well aligned partnership with a charitable organization add value to your brand? ## Trend signals for Normalized Health Trend score 2.8 out of 10, from popularity 33%, activity 43%, freshness 8%. - Popularity: 33% - Activity: 43% - Freshness: 8% ## Examples of the Normalized Health trend 4 featured examples from Jul 16 to Oct 26, 2015. - [Interactive HIV Ads](https://www.trendhunter.com/trends/patient-engagement): This Innovative Ad Encourages Patient Engagement Via Social Media (Category: Lifestyle) Implication: The pharmaceutical industry can leverage interactive ads to engage patients and foster better communication with healthcare providers. - [Stigma-Fighting Brain Stimulators](https://www.trendhunter.com/trends/destigmatize-mental-health-treatment): This Modern Device Helps Destigmatize Mental Health Treatment (Category: Lifestyle) Implication: The Mishka Edition Fisher Wallace Stimulator appeals to the mental health and wellness industry by offering a more approachable device for treatment. - [Celebrity Pharmaceutical Campaigns](https://www.trendhunter.com/trends/stigma-surrounding-mental-illness): This Ad Tackles the Stigma Surrounding Mental Illness (Category: Pop Culture) Implication: Sunovion Pharmaceuticals, a leader in mental health treatment and research, has created an ad campaign to encourage individuals to seek treatment for mental illnesses, presenting… - [Stigma-Fighting Health Platforms](https://www.trendhunter.com/trends/health-stigmas): This Youth-Targeted Campaign Will Rid Mental Health Stigmas (Category: Lifestyle) Implication: Schools and other educational institutions can benefit from incorporating mental health education platforms into their curriculum. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)