# Nootropic Bar Snack bars are adapted with brain-boosting ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 19, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nootropic-bar ## Key Figures - Trend score: 5.5/10 - Evidence articles: 7 ## What is the Nootropic Bar trend? **Nootropic Bar:** With brain-boosting supplements and benefits still popular, nootropics are now being incorporated into snack bars. These items aim to boost people's cognitive function and overall health in a convenient format. ## The consumer insight behind the Nootropic Bar trend When it's stripped to its fundamentals, "wellness" to consumers means achieving a good balance between mental and physical health. The many ways it's sought out are where consumers' differ, with some using traditional methods, some being more experimental, and others being more convenience-minded. Those looking for the simplest means to achieve wellness find themselves seeking out products that prioritize mental and physical health in one go. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 8, 2019 to Jun 28, 2022 - Published: Oct 19, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Nootropic Bar trend ### Nootropic Snack Bars Nootropic supplements are being incorporated into snack bars to offer consumers the simplest means to achieve wellness in one go. ### Plant-based Superfoods Consumers are increasingly looking for plant-based snacks made with 100% whole food ingredients that support both people and the planet. ### Functional Superfood Snacks Functional snack brands are infusing superfoods and nootropics together to help consumers boost their mood, energy, and focus. ## What the Nootropic Bar trend means for industry ### For Health & Wellness Businesses can tap into the growing demand for health and wellness products by incorporating nootropics, plant-based superfoods, and functional ingredients into their snack bars or products. ### For Sustainable Packaging Sustainability-focused businesses can explore developing compostable and zero waste packaging materials for their products to address consumers' concerns about the environment. ### For Children's Food Businesses can innovate on children's food by incorporating functional ingredients that aid early brain development while creating fun and tasty snacks that kids will love. ## Workshop question How does your brand balance quality with convenience for its customers? ## Trend signals for Nootropic Bar Trend score 5.5 out of 10, from popularity 80%, activity 73%, freshness 12%. - Popularity: 80% - Activity: 73% - Freshness: 12% ## Examples of the Nootropic Bar trend 7 featured examples from Mar 8, 2019 to Jun 28, 2022. - [Brain-Boosting Snack Bars](https://www.trendhunter.com/trends/smart-bars): Cerebelly x Peppa Pig Smart Bars Contain Brain-Supporting Nutrients (Category: Lifestyle) Implication: Provides a disruptive innovation opportunity to develop functional food products for kids that support their early brain development. - [Energizing Nootropic Wafers](https://www.trendhunter.com/trends/brain-wafers): Brain Wafers Enhance Focus & Provide Mood and Memory Support (Category: Lifestyle) Implication: Pharmaceutical companies can explore the development of innovative and natural nootropic formulations that cater to various consumer needs, especially those in need of on-the-go m… - [Functional Superfood Snacks](https://www.trendhunter.com/trends/mindright): Mindright Offers Better-For-You Snacks for Energy Boosts (Category: Lifestyle) Implication: Functional foods and snacks with added health benefits provide growth opportunities for companies in the food industry to create innovative products that cater to the wellness of… - [Plant-Based Superfood Bars](https://www.trendhunter.com/trends/plant-based-superfood-bars): Impact Snacks' Bars are Wrapped in Compostable Zero Waste Packaging (Category: Eco) Implication: Disruptive Innovation Opportunity: Develop new health food products, like plant-based superfood bars, to meet the increasing demand for nutritious and convenient snacks. - [Collagen-Enhanced Protein Bars](https://www.trendhunter.com/trends/mctbar): The MCTBar Snacks Support Health, Wellness and Nutrition (Category: Marketing) Implication: Disruptive innovation opportunity to create snack bars that combine multiple health benefits and satisfy consumer demand for convenient, nutritious snacks. - [Probiotic Yogurt Bars](https://www.trendhunter.com/trends/yogurt-bars): Each Chilled GoodBe Snack Bar Contains One Billion CFUs of Probiotics (Category: Lifestyle) Implication: Opportunity for food and beverage companies to create new probiotic snack products targeting health-conscious consumers. - [Wellness-Enhancing CBD Snack Bars](https://www.trendhunter.com/trends/cbd-snack-bars): Nooro Has Introduced Two New Flavors for Health Support (Category: Lifestyle) Implication: Companies in the health food industry can capitalize on the demand for functional food products containing CBD, as more consumers seek out natural alternatives for wellness suppor… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)