# Non-Binary Tech Brands in the technology space are launching gender-fluid characters. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Jul 7, 2020 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nonbinary-tech ## Key Figures - Trend score: 2.6/10 - Evidence articles: 5 ## What is the Non-Binary Tech trend? **Non-Binary Tech:** Technology brands ranging from video games to smartphones are now including non-binary characters for consumers to use as representation. These include AI assistants, video game avatars, and emojis. ## The consumer insight behind the Non-Binary Tech trend Consumers are demanding representation at all levels and from all businesses they frequent. This is especially prevalent in younger demographics, including Gen Z and Millennial consumers, who are less conservative and have become more educated on inclusion and self-representation. As a result, they are unencumbered by the social restrictions of the past and are seeking the opportunity to represent themselves digitally with the same ease of their cis-gendered peers. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 13, 2019 to Feb 24, 2022 - Published: Jul 7, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Non-Binary Tech trend ### Increased Non-Binary Representation Brands in the technology space are launching gender-fluid characters and voices for inclusion of the LGBT2Q+ community. ### Inclusive Emoji Offerings Companies like Apple and Google are updating their emoji offerings to include gender-neutral options and represent people with disabilities, indicating the importance of representation to consumers. ### Gender-Free Character Customization Video games such as Animal Crossing: New Horizons are offering gender-free character customization options for their players to enjoy and accurately represent themselves digitally. ## What the Non-Binary Tech trend means for industry ### For Technology Industry Inclusive technology features are becoming more important to consumers who demand better representation and inclusivity. There are opportunities for businesses in AI, virtual assistants, and gaming to make these features more accessible to their consumers. ### For LGBTQ+ Industries Wider representation of non-binary individuals in technology and culture indicates a need for more inclusive spaces for the LGBTQ+ community. Businesses can create products and services targeted at this expanding demographic. ### For Entertainment Industry Video games are now offering gender-free customization options as a way to be more inclusive and have diverse representation available. Companies can focus on increased representation and inclusivity in their content to better engage their audience. ## Workshop question How can your brand offer better representation? ## Trend signals for Non-Binary Tech Trend score 2.6 out of 10, from popularity 39%, activity 29%, freshness 11%. - Popularity: 39% - Activity: 29% - Freshness: 11% ## Examples of the Non-Binary Tech trend 5 featured examples from Mar 13, 2019 to Feb 24, 2022. - [Gender Fluid Emojis](https://www.trendhunter.com/trends/nonbinary-characters): Google Expanded its Emoji Collection with 53 Non-Binary Characters (Category: Social Good) Implication: The tech industry can benefit from the trend for inclusive emojis by designing more diverse digital products, expanding user engagement, and creating innovative solutions for unde… - [Gender-Neutral Video Games](https://www.trendhunter.com/trends/genderneutral-characters): Animal Crossing: New Horizons Features Gender-Neutral Characters (Category: Tech) Implication: Developing more gender-inclusive games offers an opportunity for video game developers to stand out in an increasingly diverse market. - [Non-Binary Tech Voices](https://www.trendhunter.com/trends/genderless-voice): Virtue Creates 'Q' — the First Genderless Voice for Smart Technology (Category: Social Good) Implication: The creation of 'Q' opens opportunities for tech companies to integrate more inclusive technology into their products. - [Non-Binary Inclusive Emojis](https://www.trendhunter.com/trends/nonbinary-inclusive-emojis): Apple Expanded its Emoji Offerings to Include Non-Binary People (Category: Tech) Implication: Tech companies can integrate non-binary inclusive emojis into their platforms and applications. - [Inclusive Digital Assistant Features](https://www.trendhunter.com/trends/quinn): Apple Launched an LGBTQ+ Voice for its Siri Assistant (Category: Tech) Implication: Companies in the voice recognition technology industry can leverage inclusive options like gender-neutral voices to expand their market share and customer base. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)