# Nominal Extravagance Hotels revamp seemingly unimportant features to heighten consumer experiences. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 26, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/nominal-extravagance ## Key Figures - Trend score: 2.1/10 - Evidence articles: 5 ## What is the Nominal Extravagance trend? **Nominal Extravagance:** As tourist destinations struggle to stay ahead of competitors, a desire for experiential allure prompts hotels to enhance nominal, everyday tasks with more sophisticated appeal. Transforming traditionally un-noteworthy features like transport services and concierge check-ins into more thrilling experiences, hotels are able to provide distinctive experiential activities through more minimal, yet equally engaging travel features. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 23, 2013 to May 2, 2014 - Published: May 26, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Nominal Extravagance trend ### Experiential Enhancement Hotels are enhancing nominal, everyday tasks with more sophisticated appeal to heighten guest experiences. ### Robotic Assistance Hotels are incorporating robotics into their service offerings to enhance efficiency and create unique guest experiences. ### Digital Concierge Hotels are utilizing digital platforms to provide guests with personalized, interactive recommendations and services. ## What the Nominal Extravagance trend means for industry ### For Hospitality The hospitality industry can leverage experiential enhancement, robotic assistance, and digital concierge innovations to enhance the guest experience and stay competitive. ### For Transportation Companies in the transportation industry can partner with hotels to offer exclusive vehicle services and create unique travel experiences. ### For Technology The technology industry can create and provide innovative solutions such as robotic and digital concierge services to help hotels enhance their offerings and create more efficient operations. ## Trend signals for Nominal Extravagance Trend score 2.1 out of 10, from popularity 31%, activity 25%, freshness 8%. - Popularity: 31% - Activity: 25% - Freshness: 8% ## Examples of the Nominal Extravagance trend 5 featured examples from Aug 23, 2013 to May 2, 2014. - [Robot-Operated Accomodations](https://www.trendhunter.com/trends/scifi-hotel): This Sci-fi Hotel is Run Mostly by Machines (Category: Art & Design) Implication: The hospitality industry can explore how to incorporate robotic technology to streamline operations and enhance guest experiences. - [Virtual Hotel Concierges](https://www.trendhunter.com/trends/hotel-indigo): Hotel Indigo's Neighborhood Guide Provides Expert Recommendations (Category: World) Implication: The hospitality industry can benefit from implementing virtual concierge services to enhance guest experiences and improve operational efficiency. - [Complimentary Smartphone Services](https://www.trendhunter.com/trends/hyatt-regency-tsim-sha-tsui): Hyatt Regency Tsim Sha Tsui Provides Guests with a Free Phone (Category: World) Implication: The complimentary smartphone service offered by Hyatt Regency Tsim Sha Tsui showcases how the hospitality industry can leverage technology to improve guest satisfaction and differ… - [Exclusive Hotel-Edition Vehicles](https://www.trendhunter.com/trends/smart-car-mercedes-benz): Smart Car and Mercedes-Benz Made a Car Just for the Ushuaïa (Category: Autos) Implication: Partnering with car manufacturers to create unique and branded vehicles for rent or purchase: disruptive innovation opportunity for the hotel and hospitality industry. - [Airport Dog-Sled Taxi Services](https://www.trendhunter.com/trends/dogsled-taxi-service): This Norwegian Hotel Introduced an Airport Taxi Service with Dogs (Category: World) Implication: Dog-sled transportation can be incorporated for tourism services as an eco-friendly and unique mode of transportation for sightseeing and exploration. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)