# Nitro Cocktail Nitrogen infusions in cocktails are able to enhance texture and experience. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 3, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nitro-cocktail ## Key Figures - Trend score: 3.0/10 - Evidence articles: 4 ## What is the Nitro Cocktail trend? **Nitro Cocktail:** Nitrogen infusions are increasingly known to consumers with their inclusion in cold brew coffees. Now, brands in the cocktail space are taking advantage of the textural benefits of nitro-infusions, and incorporating them into their cocktails. ## The consumer insight behind the Nitro Cocktail trend When it comes to the alcohol industry, consumers are faced with a barrage of choices, and sometimes this results in them remaining loyal to certain brands and beverages to avoid being overwhelmed. Thus, brands in this space are having to focus on product experience as much as they are flavor, as consumers are increasingly drawn to once-secondary elements like texture in the food and beverages they choose to consume. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 3, 2019 to Mar 1, 2020 - Published: Mar 3, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Nitro Cocktail trend ### Nitro-Infused Cocktails Nitrogen infusions are becoming a popular trend among cocktail enthusiasts due to enhanced texture and smoother finish. ### Ready-to-Drink Canned Cocktails The popularity of canned cocktails is on the rise as consumers seek convenience and portability. ### Sub-Zero Cocktail Tap Systems The development of sub-zero cocktail tap systems is disrupting the cocktail culture with the creation of efficient, speedy and consistent drink delivery at sub-zero temperatures. ## What the Nitro Cocktail trend means for industry ### For Beverage Industry Beverage companies can capitalize on the growing trend of nitro-infused, convenient and innovative 'to-go' cocktails. ### For Technology Industry The development of innovative machinery such as sub-zero cocktail tap systems presents opportunities for tech companies to create disruptive tools for efficient drink delivery systems. ### For Hospitality Industry The rise of canned cocktails and nitro-infused drinks presents an opportunity for hospitality businesses to offer unique and portable experiences to their customers. ## Workshop question How could your brand better focus on product experience? ## Trend signals for Nitro Cocktail Trend score 3.0 out of 10, from popularity 42%, activity 39%, freshness 9%. - Popularity: 42% - Activity: 39% - Freshness: 9% ## Examples of the Nitro Cocktail trend 4 featured examples from Mar 3, 2019 to Mar 1, 2020. - [Sub-Zero Cocktail Tap Systems](https://www.trendhunter.com/trends/cocktail-tap-system): Grey Goose Created a Tap System to Disrupt Cocktail Culture (Category: Lifestyle) Implication: The use of nitrogen in creating drinks opens up opportunities for more unique and creative cocktails. - [Nitrogen-Infused Canned Cocktails](https://www.trendhunter.com/trends/funkin-nitro-cocktails): The Funkin Nitro Cocktails Can be Easily Brought Anywhere (Category: Lifestyle) Implication: The development of nitrogen-infused canned cocktails creates opportunities for breweries and distilleries to expand their product offerings and cater to the growing demand for inn… - [Tropical Nitro-Infused Canned Cocktails](https://www.trendhunter.com/trends/funkin-nitro): The Funkin Nitro Piña Colada Has a Velvety Mouthfeel (Category: Marketing) Implication: Alcoholic beverage companies can explore the incorporation of nitro-infused cocktails into their product lines to innovate and attract new customers. - [Canned Espresso Martinis](https://www.trendhunter.com/trends/espresso-style-martini): Kahlúa's New Espresso Style Martini Cans Combine Coffee, Vodka and Kahlúa (Category: Lifestyle) Implication: The alcoholic beverages industry can capitalize on the trend of ready-to-drink cocktails by developing new and convenient product offerings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)