# Nighttime Restoration Overnight treatments target skincare concerns while consumers sleep. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 20, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nighttime-restoration ## Key Figures - Trend score: 3.1/10 - Evidence articles: 6 ## What is the Nighttime Restoration trend? **Nighttime Restoration:** A long-touted step in K-beauty skincare regimens, super-rich overnight facial treatments are expanding their influence globally due to the favorable results achievable at home with less active participation. This progression speaks to the interest in restorative beauty remedies that provide maximum results with minimum effort, making them easily adoptable regardless of one's lifestyle. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 31, 2016 to Jan 11, 2018 - Published: Jan 20, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Nighttime Restoration trend ### Overnight Skincare Treatments Consumers are looking for skincare remedies that provide maximum results with minimum effort, creating opportunities for companies to innovate in overnight treatments. ### Clean and Natural Ingredients Companies like Beuti are setting themselves apart by creating nourishing overnight solutions with a focus on the use of only the cleanest ingredients for health, creating opportunities for others to explore the use of natural and organic ingredients. ### Functional Beauty Products The interest in restorative beauty remedies and their potential health benefits has led to the rise of functional beauty products, such as The Beauty Chef's SLEEP Inner Beauty Powder, creating opportunities for beauty companies to expand into the wellness industry. ## What the Nighttime Restoration trend means for industry ### For Skincare Industry The skincare industry can use these trends to create new overnight treatments and skincare products that prioritize clean, natural ingredients and offer restorative benefits. ### For Beauty Industry Beauty professionals can use the trend towards functional beauty products to create new beauty products that target not just aesthetic beauty but overall wellness. ### For Wellness Industry The trend towards functional beauty products has created opportunities for wellness professionals to integrate skincare and beauty into their offerings and expand their customer base. ## Workshop question How can you offer your customers an experience that can be easily integrated regardless of lifestyle barriers, such as a simple application before bed? ## Trend signals for Nighttime Restoration Trend score 3.1 out of 10, from popularity 51%, activity 35%, freshness 8%. - Popularity: 51% - Activity: 35% - Freshness: 8% ## Examples of the Nighttime Restoration trend 6 featured examples from Aug 31, 2016 to Jan 11, 2018. - [Overnight Anti-Aging Serums](https://www.trendhunter.com/trends/beauty-oil): The 'Sleeping Beauty Oil' Rejuvenates The Skin While The Wearer Sleeps (Category: Fashion) Implication: The skincare industry can explore the development of more overnight anti-aging serums to cater to the growing demand for convenient and effective skincare routines that work durin… - [Overnight Beauty Serums](https://www.trendhunter.com/trends/night-skincare): Beuti's Night Skincare Product Fights Aging and Inflammation (Category: Fashion) Implication: The skincare industry can tap into the clean beauty movement by developing and promoting skincare products with clean ingredients. - [Probiotic Overnight Skin Oils](https://www.trendhunter.com/trends/aurelia-probiotic-skincare): Cell Repair Night Oil is an Aurelia Probiotic Skincare Product (Category: Fashion) Implication: The skincare industry can capitalize on the trend of probiotic beauty products and develop innovative formulations that promote skin health and repair. - [Skincare Sleep Powders](https://www.trendhunter.com/trends/inner-beauty-powder): The Beauty Chef's SLEEP Inner Beauty Powder Calms with Herbs and Spices (Category: Lifestyle) Implication: Developing innovative skincare products that go beyond surface-level treatments and target overall wellness. - [Cosmic Overnight Oils](https://www.trendhunter.com/trends/midnight-shift): Moonlit Skincare's 'Midnight Shift' Face Oil Boasts Starry Branding (Category: Fashion) Implication: The cosmetic industry has the opportunity to innovate by using celestial branding to create a sense of awe and wonder in their products. - [Overnight Plankton Masks](https://www.trendhunter.com/trends/biotherm-life-plankton-mask): The Biotherm Life Plankton Mask is Worn Overnight for Extreme Hydration (Category: Fashion) Implication: The skincare industry can incorporate Life Plankton technology and develop more innovative and effective overnight skincare treatments. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)