# Nichified Attachment Professional camera equipment becomes specialized mobile accessories. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jan 25, 2017 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/nichified-attachment ## Key Figures - Trend score: 4.7/10 - Evidence articles: 7 ## What is the Nichified Attachment trend? **Nichified Attachment:** With the increase of video bloggers and social media influencers turning their visual platforms into full-time careers, there is an increasing demand for accessible high tech camera equipment that can be taken on the go. Professional quality lenses, stabilizers and mounts are being reformatted as portable phone and camera attachments that can be easily carried around, ready to be whipped out at a moment’s notice. This shift towards minimized equipment denotes a desire for more niche products that perform specialized tasks rather than heavy duty do-it-all machinery. ## At a Glance - Evidence: 7 featured examples - Articles from: Sep 2, 2016 to May 8, 2017 - Published: Jan 25, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Nichified Attachment trend ### Mobile Camera Attachments There is a growing demand for high tech, specialized camera equipment that can be taken on the go, and this shift towards minimized equipment is creating opportunities for niche products that perform specialized tasks. ### Smartphone Camera Enhancements Tech companies are creating devices that connect to smartphones to improve camera quality, such as the operational system created by Johan Godfroid or the ExoLens case with optics by ZEISS, opening up opportunities for improved photography experiences. ### Pocket-Sized and VR Cameras More consumers are creating content on the go, thanks to products like the pocket-sized and VR cameras, such as the 'TwoEyes' 360 VR Camera, that enable people to create content in VR, 3D, and 360-degrees from an audience point-of-view. ## What the Nichified Attachment trend means for industry ### For Photography Equipment Industry The photography equipment industry can capitalize on the growing demand for niche products and the need for more specialized camera accessories. ### For Smartphone Industry Smartphone companies can benefit from partnering with tech designers to improve camera quality and introduce new smartphone camera features to their customers. ### For Smart Home Security Industry The smart home security industry can introduce new products that make use of existing technology, such as old smartphones, to create more cost-effective and eco-friendly security systems. ## Workshop question What is the clunkiest, least sexy part of your industry and how can you streamline that for the modern consumer? ## Trend signals for Nichified Attachment Trend score 4.7 out of 10, from popularity 69%, activity 65%, freshness 8%. - Popularity: 69% - Activity: 65% - Freshness: 8% ## Examples of the Nichified Attachment trend 7 featured examples from Sep 2, 2016 to May 8, 2017. - [Toroidal Photography Lenses](https://www.trendhunter.com/trends/sphere-optics-company): The New Lens by the Sphere Optics Company is the First of Its Kind (Category: Tech) Implication: Disruptive innovation opportunity: Exploring advancements in lens technology to improve the capabilities and user experience of photography equipment. - [Stabilized Smartphone Rigs](https://www.trendhunter.com/trends/smartphone-stabilizer): The 'LitleCane' Smartphone Stabilizer Keeps Footage Streamlined (Category: Tech) Implication: The rise of smartphone stabilizers presents an opportunity to disrupt the camera accessories market by offering a more affordable and portable alternative to traditional stabilize… - [Photography-Grade Smartphone Cases](https://www.trendhunter.com/trends/exolens-case): The ExoLens Case with Optics by ZEISS is Debuting at CES 2017 (Category: Tech) Implication: The consumer electronics industry can capitalize on the trend by developing photography-grade smartphone cases that provide professional-level optics and protection for mobile dev… - [Pocket-Sized VR Cameras](https://www.trendhunter.com/trends/360-vr-camera): The 'TwoEyes' 360 VR Camera Captures the Natural Human View (Category: Tech) Implication: Disruptive innovation opportunity: Develop new VR applications and experiences catering to the growing market of pocket-sized VR cameras and their content. - [Smartphone-Connected Camera Enhancers](https://www.trendhunter.com/trends/johan-godfroid): Johan Godfroid's Operational System is a Part of CES 2017 (Category: Tech) Implication: The mobile accessory industry can explore the development of camera enhancers and attachments for smartphones. - [Smartphone-Powered Security Systems](https://www.trendhunter.com/trends/smart-home-security-system): The 'Seas' Smart Home Security System Uses Old Devices to Work (Category: Tech) Implication: Affordable, flexible, and no-internet options for home security systems. - [Stabilized Smartphone Camera Rigs](https://www.trendhunter.com/trends/camera-rigs): The Osmo Mobile's Gimbal Helps Prevent Blurry Photography (Category: Tech) Implication: As more and more people prioritize smartphone photography, companies that develop camera stabilizing technology like DJI will likely see success. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)