# Niche Vegetarianism The needs of modern herbivores are met in even the oddest aspects of life. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 25, 2013 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/niche-vegetarianism ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the Niche Vegetarianism trend? **Niche Vegetarianism:** More and more consumers are converting to vegetarianism, with each new convert armed with their own special set of needs. This forces companies to get more creative with their vegetarian offerings, resulting in herbivore-friendly products from the oddest industries, including prophylactics and skincare. ## At a Glance - Evidence: 5 featured examples - Articles from: May 22, 2012 to Mar 22, 2013 - Published: Mar 25, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Niche Vegetarianism trend ### Niche Vegetarianism More and more consumers are converting to vegetarianism, with their own special set of needs, resulting in herbivore-friendly products from unlikely industries ### Ethical, sustainable, vegan products Consumers are seeking ethical and sustainable plant-based products like vegan condoms to ensure responsible consumption and production ### Humane taxidermy and fauxidermy This trend caters to animal lovers and substitutes traditional taxidermy with more humane and sustainable materials like wool, felt and eco-friendly fabrics ## What the Niche Vegetarianism trend means for industry ### For Food industry Vegetarianism and veganism are driving product innovation in the food industry to cater to consumers' special needs and dietary preferences ### For Fashion industry There is an increasing demand for ethically-sourced and sustainable fashion products that are vegan and animal cruelty-free ### For Home decor and art industry Humane taxidermy and fauxidermy are changing the way people decorate their homes and offices by providing sustainable and cruelty-free alternatives to traditional taxidermy ## Trend signals for Niche Vegetarianism Trend score 4.4 out of 10, from popularity 61%, activity 62%, freshness 8%. - Popularity: 61% - Activity: 62% - Freshness: 8% ## Examples of the Niche Vegetarianism trend 5 featured examples from May 22, 2012 to Mar 22, 2013. - [Handmade Knitted Taxidermy](https://www.trendhunter.com/trends/wool-animal-heads): Jessica Dance Created These Beautiful Wool Animal Heads (Category: Art & Design) Implication: Interior designers can focus on ethical and unique home decor options that appeal to a growing conscious consumer market. - [Felt-Made Fauxidermy Figures](https://www.trendhunter.com/trends/special-taxidermy): Kiyoshi Mino Combines Special Taxidermy and Eco-Friendly Art (Category: Art & Design) Implication: Artists and designers can explore and capitalize on the growing demand for eco-friendly taxidermy artwork. - [Ethical Vegan Condoms](https://www.trendhunter.com/trends/glyde-condoms): GLYDE Products are Certified Pure Natural Pleasure (Category: Lifestyle) Implication: Companies in the condom manufacturing industry can capitalize on the trend of ethical and vegan products by creating and marketing certified ethical and vegan condoms. - [Cultural Vegan Seasonings](https://www.trendhunter.com/trends/hipster-dust): The Hipster Dust Spices are Great for Vegans and Foodies (Category: Lifestyle) Implication: Opportunity to cater to the growing demand for vegan-friendly seasonings. - [Vegetarian Nudie Joints (UPDATE)](https://www.trendhunter.com/trends/vegan-strip-club): Casa Diablo in Portland is the World's Only Vegan Strip Club (Category: Naughty) Implication: Disruptive innovation opportunity: Incorporating vegan options and unique themes in traditional hospitality venues to attract new customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)