# Niche Spa Modern spas are designed around specific specialty services. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 22, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/niche-spa ## Key Figures - Trend score: 4.7/10 - Evidence articles: 8 ## What is the Niche Spa trend? **Niche Spa:** Spas that specialize in specific treatments or areas of interest rather than being a one-stop-shop for all types of treatments are increasingly common. These include monthly facial subscription spas and microtreatment bars. ## The consumer insight behind the Niche Spa trend When it comes to cosmetic treatments, Millennial consumers tend to prioritize affordability and efficacy more than they do experience. This generation prioritizes self-care, which includes cosmetic enhancements, but they seek it out in a way that offers immediate results that allow them to resume their daily activities with ease. Though they value customer experience, specialty spaces and treatments allow them to really hone in on areas of interest. ## At a Glance - Evidence: 8 featured examples - Articles from: May 11, 2018 to Dec 3, 2020 - Published: Jul 22, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Niche Spa trend ### Specialty Spa Treatments The trend of offering spas with specified treatments and interest areas opens opportunities for beauty industry players to offer more streamlined, targeted and cost-efficient cosmetic treatments. ### Gym and Exercise Pop-Ups Pop-up gym experiences offer travelers, gym non-members, and gym members with a more maintainable and consistent exercise plan which opens up opportunities for the gym and fitness business to establish better customer relationships. ### Virtual Reality Fitness Experiences The booming trend of online-only options and virtual gym memberships offers an opportunity to rethink and make the most of the gamification in fitness. This offers fitness companies products in synchrony with various genres of trending video games. ## What the Niche Spa trend means for industry ### For Cosmetics and Beauty Opportunities to streamline and improve customer experience in the cosmetic industry through the trend of the specialty spa treatments. ### For Hospitality and Tourism Pop-up gym experiences are perfect for consistent exercise routines while on the go. This trend offers opportunities in a variety of businesses, including leisure, travel retail, hotels, and airlines. ### For Gaming and Fitness Virtual Reality Fitness experiences open up opportunities for businesses that combine video games with express body exercise. The expanding collection of video games necessitates an increase in varied workout routines, in line with this industry. ## Workshop question How could your brand provide specialty offerings for its customers? ## Trend signals for Niche Spa Trend score 4.7 out of 10, from popularity 67%, activity 64%, freshness 9%. - Popularity: 67% - Activity: 64% - Freshness: 9% ## Examples of the Niche Spa trend 8 featured examples from May 11, 2018 to Dec 3, 2020. - [Cosmetic Microtreatment Bars](https://www.trendhunter.com/trends/alchemy-43): Alchemy 43 is a Chain Specializing in Anti-Aging Injections (Category: Life-Stages) Implication: Facial and skin care industries can innovate their approach to accessibility and appointment availability in the competitive cosmetic sector. - [Sensory VR Spas](https://www.trendhunter.com/trends/oddly-satisfying-spa): Luxury Escapism's 'Oddly Satisfying Spa' Takes Cues from a Viral Hashtag (Category: Marketing) Implication: Luxury hotels and resorts can incorporate multisensory experiences and virtual reality technologies into their spa offerings, enhancing the overall guest experience and differenti… - [Festive Eyebrow Pop-Ups](https://www.trendhunter.com/trends/christmas-brow-bar): The Christmas Brow Bar Will Decorate Your Brows for the Festive Season (Category: Fashion) Implication: The popularity of festive eyebrow decorations presents opportunities for cosmetic companies to develop innovative eyebrow products and capitalize on the trend. - [In-Hotel Pop-Up Gyms](https://www.trendhunter.com/trends/pop-up-gym): Orangetheory is Catering to Travelers with Six-Month Hotel Pop-Ups (Category: World) Implication: The introduction of pop-up gyms by Orangetheory creates opportunities for the fitness industry to expand its reach and cater to travelers. - [VR Fitness Subscriptions](https://www.trendhunter.com/trends/virtual-gym): Supernatural is Like a Virtual Gym That Shares New Workouts Daily (Category: Tech) Implication: The fitness technology industry has an opportunity to create virtual reality workouts and personalized coaching services for at-home exercise enthusiasts. - [Ultra-Elegant Sensory Deprivation Spas](https://www.trendhunter.com/trends/sensory-deprivation-spa): Arnold Studio Boasts Bold Colours & Textures to Its Project (Category: Art & Design) Implication: Opportunity for architects and interior designers to create unique and visually appealing sensory deprivation spa spaces. - [Mulled Wine Spas](https://www.trendhunter.com/trends/wine-spa): The Mulled Wine Spa Day Lets Visitors Immerse Themselves in Wine (Category: Lifestyle) Implication: The spa and wellness industry can embrace the trend of vinotherapy treatments, offering unique experiences for individuals seeking relaxation and health benefits. - [Monthly Facial Subscriptions](https://www.trendhunter.com/trends/face-haus): Face Haus Offers Monthly Subscriptions to Support Ongoing Skin Health (Category: Fashion) Implication: Spas and beauty salons can capitalize on the trend of monthly facial subscriptions by offering personalized facial services and subscription packages to customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)