# Niche Sensuality Unconventional undergarments redefine what's attractive. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Apr 3, 2013, updated Apr 11, 2013 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/niche-sensuality ## Key Figures - Trend score: 5.4/10 - Evidence articles: 3 ## What is the Niche Sensuality trend? **Niche Sensuality:** Up until this point, what constituted "good lingerie" was whether a piece served its function and its ability to flatter the body. In an age of personal branding however, consumers are demanding more from their undergarments. This has resulted in a slew of niche unmentionables. This signifies a change in what's seen as "sexy," putting personality at the forefront of attraction. ## At a Glance - Evidence: 3 featured examples - Articles from: Jan 6 to Mar 14, 2013 - Published: Apr 3, 2013 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Themes within the Niche Sensuality trend ### Personalized Lingerie Consumers want undergarments that reflect their personality and unique brand image. ### Geek Chic Nerd culture is becoming more popular in mainstream fashion, inspiring undergarments that appeal to the sci-fi and fantasy fanbase. ### Interactive Wearables Lingerie that incorporates technology, such as lights and sound, creates a new level of engagement with consumers. ## What the Niche Sensuality trend means for industry ### For Fashion Designers can create undergarments that appeal to consumers' individuality and offer unique experiences through technology. ### For Entertainment By incorporating references from popular culture, brands can tap into the fan base and create a loyal following. ### For Technology Utilizing technology in unconventional ways is a way to create new experiences for consumers in various industries. ## Trend signals for Niche Sensuality Trend score 5.4 out of 10, from popularity 79%, activity 75%, freshness 8%. - Popularity: 79% - Activity: 75% - Freshness: 8% ## Examples of the Niche Sensuality trend 3 featured examples from Jan 6 to Mar 14, 2013. - [Electrically Illuminated Lingerie](https://www.trendhunter.com/trends/lightup-bra): A Raver Girl Can Highlight Her Assets with a Light-Up Bra (Category: Fashion) Implication: Potential for established and emerging fashion brands to integrate light-up clothing and sustainable lighting technology into their collections. - [Sliced Sketched Couture](https://www.trendhunter.com/trends/laser-cut-design): The Elvira ‘t Hart’ Laser Cut Design Pieces are Wearable Drawi (Category: Art & Design) Implication: Fashion designers can incorporate laser cutting technology into their design process to create unique clothing designs and offer customers wearable pieces of art. - [Embellished Galactic Undergarments](https://www.trendhunter.com/trends/galaxy-bra): The Galaxy Bra Makes Your Assets Shine Bright (Category: Fashion) Implication: The fashion and apparel industry can capitalize on the growing demand for unique and eye-catching lingerie designs, incorporating galaxy prints and embellishments into their colle… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)