# Niche Scrawling Analog methods of note-taking differentiate through hyper-niche personalization. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jan 27, 2016 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/niche-scrawling ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Niche Scrawling trend? **Niche Scrawling:** One of the advantages of archiving one's life online is the opportunity to develop a public personal brand. Tying that idea into the more private analog alternative, more hyper-niche notebooks and stationery can be observed. This ties into the consumer desire to live a highly curated life, on and off the Internet. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 9, 2015 to Jan 18, 2016 - Published: Jan 27, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Niche Scrawling trend ### Analog Notebooks Consumers desire for analog note-taking experiences with personalization and niche personal branding. ### Combination Notebooks Combining various activities like adult coloring books, journaling about food experiences, and trying out tattoo designs. ### Left-Handed Stationery Innovative ideas for left-handed people to have a better writing experience through slant-ruled notebooks. ## What the Niche Scrawling trend means for industry ### For Stationery Creating innovative and niche notebooks to allow consumers to express their individuality in a highly curated life. ### For Creative Activities Designing exciting combinations of various activities like coloring books and note-taking to enhance consumer experiences. ### For Specialized Stationery Offering specialized stationery like left-handed notebooks to cater to a specific target market. ## Workshop question How can your brand streamline its products/services, or create a product/service that is highly targeted? ## Trend signals for Niche Scrawling Trend score 3.6 out of 10, from popularity 53%, activity 47%, freshness 8%. - Popularity: 53% - Activity: 47% - Freshness: 8% ## Examples of the Niche Scrawling trend 4 featured examples from Nov 9, 2015 to Jan 18, 2016. - [Left-Handed Notebooks](https://www.trendhunter.com/trends/lefthanded-notebooks): This Stationary is Specially Designed for Left-Handed People (Category: Unique) Implication: The stationary industry can create disruptive innovations by considering left-handed users and creating newly designed products specifically for them. - [Hybrid Coloring Notebooks](https://www.trendhunter.com/trends/coloring-notebook): This Notebook Has Pages for Taking Notes and Coloring Illustrations (Category: Art & Design) Implication: Integrating novel features/products to cater to new and wider audiences of consumers. - [Foodie-Focused Notebooks](https://www.trendhunter.com/trends/tasting-notes): The 'Tasting Notes' Notebook from Word. Encourages Food Journaling (Category: Lifestyle) Implication: Stationery companies have an opportunity to create more food journaling products that offer unique features and designs to cater to the growing demand. - [Trial Tattoo Journals](https://www.trendhunter.com/trends/doodle-notebook): The Tattoo Doodle Notebook Lets Consumers Draw on Body Parts to Test Ideas (Category: Special) Implication: The rise of trial tattoo journals, like the Tattoo Notebook, represents disruptive innovation opportunities for tattoo artists to create bespoke tattoo designs that better reflect… ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)