# Niche Rideshare Rideshare services adopt inessential but useful add-ons. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 29, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/niche-rideshare ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Niche Rideshare trend? **Niche Rideshare:** With the rideshare industry continuing its dominance within the transportation space in global cities, the major brands in this area are offering increasingly niche functions and add-ons to rides. ## The consumer insight behind the Niche Rideshare trend Consumers value companies that provide services with extra features, this is because individuals may see extra options as a higher degree of personalization. Increased personalization is frequently valued because it gives consumers more control over their own experience, which ensures expectations are met. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 8, 2017 to Nov 21, 2019 - Published: May 29, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Niche Rideshare trend ### Personalized Services Consumers value companies that provide services with extra features. ### Pet-Inclusive Rideshare Uber's new pet feature allows riders to easily call for a ride that will accept their furry friend as a passenger. ### Safety First Rideshare Uber's new recording feature is being launched in response to concerns from passengers -- especially female passengers -- about their safety while traveling with Uber alone. ## What the Niche Rideshare trend means for industry ### For Transportation The rideshare industry is adapting to the wants and needs of its customers to create a more personalized and inclusive experience. ### For Pet Services Pet owners can now more easily travel with their pets thanks to new pet-inclusive features in the rideshare industry, providing new opportunities for pet-related businesses. ### For Customer Safety New safety features in the rideshare industry are providing opportunities for businesses that specialize in personal safety and security measures. ## Workshop question How could your brand adapt to the niche preferences of its customers? ## Trend signals for Niche Rideshare Trend score 3.8 out of 10, from popularity 62%, activity 43%, freshness 9%. - Popularity: 62% - Activity: 43% - Freshness: 9% ## Examples of the Niche Rideshare trend 6 featured examples from Nov 8, 2017 to Nov 21, 2019. - [Rideshare Vending Systems](https://www.trendhunter.com/trends/incar-vending): Uber and Cargo Have Partnered to Introduce an In-Car Vending Service (Category: Business) Implication: Disruptive innovation opportunity: Develop an in-car vending service for rideshare companies to increase driver revenue and provide an added value for passengers. - [Pet-Friendly Rideshare Features](https://www.trendhunter.com/trends/uber-pet): The New Uber Pet Feature will Launch in the US on October 16 (Category: Tech) Implication: Ridesharing and Taxi industry can create a new revenue stream by offering pet-friendly ride options and utilizing in-app features for pet preferences. - [Rideshare Drive-In Theaters](https://www.trendhunter.com/trends/uber-popup-drivein): Uber Invited Its Drivers to an Uber Pop-Up Drive-In Theater (Category: Autos) Implication: Other ridesharing companies can organize similar events for their drivers to improve driver retention and satisfaction. - [Rideshare Trip Audio-Recordings](https://www.trendhunter.com/trends/audiorecording-trips): Uber Will Begin Audio-Recording Trips to Protect Its Passengers (Category: Social Good) Implication: The introduction of audio-recording trips as a safety feature in the rideshare industry opens up opportunities for further disruptive innovations in passenger safety. - [Silent Rideshare Request Options](https://www.trendhunter.com/trends/quiet-mode): Uber Black Launches Quiet Mode for Anti-Social Riders (Category: Autos) Implication: The introduction of quiet mode and other ride preferences by Uber Black signifies the potential for ride-sharing companies to differentiate themselves by offering customizable fea… - [Grocery Store Rideshare Initiatives](https://www.trendhunter.com/trends/lyft-grocery-access-program): The Lyft Grocery Access Program Offers Low-Cost Rides (Category: Tech) Implication: Disruptive innovation opportunity: Introduce subscription-based rideshare services that offer unlimited low-cost rides to grocery stores for a monthly fee to encourage regular acc… ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)