# Reinvented Reusable Single-use personal care products get an inventive eco makeover. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Apr 25, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/niche-reusable ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Reinvented Reusable trend? **Reinvented Reusable:** Personal care products previously considered to be unavoidably single-use, such as cotton swabs and sheet masks, are being updated with visionary redesigns that result in something much more sustainable. ## The consumer insight behind the Reinvented Reusable trend Many consumers are showing enthusiasm and openness to changing the way they use products in order to live more sustainably, even sacrificing some convenience out of necessity. This trend speaks to the larger push towards eco-awareness that many consumers are guided by. Brands who are able to offer sustainable solutions to products traditionally considered unsustainable by default are aligning well with consumers who now have a greater understanding of environmental issues. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 13, 2018 to Apr 19, 2019 - Published: Apr 25, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Reinvented Reusable trend ### Sustainable Personal Care There is a push for sustainable personal care products and consumers are willing to change their usage habits. Brands that offer sustainable alternatives to traditional unsustainable personal care products have an aligned consumer base. ### Reusable Beauty Devices Eco-friendly reusable beauty devices for facial cleansing and sheet masks are alternatives to single-use products and have reusable and biodegradable alternatives. Brands can incorporate biodegradable materials into their product designs in an effort to reduce waste. ### Reusable Cosmetic Tools There are reusable alternatives for single-use makeup tools such as mink lashes and cotton swabs on the market. Brands can design long-lasting and durable cosmetic tools to align with eco-conscious consumer values. ## What the Reinvented Reusable trend means for industry ### For Personal Care Brands that offer personal care products can create eco-friendly sustainable alternatives that appeal to their eco-conscious customers. ### For Beauty and Skincare Beauty and skincare companies can redesign their products to be more eco-friendly while still offering the same high-quality beauty treatments that their customers love. ### For Cosmetics Cosmetics companies can design and create durable and long-lasting makeup tools and alternatives to appeal to their eco-conscious customers. ## Workshop question What would your target customer be willing to sacrifice in exchange for an offering that better aligns with their values? ## Trend signals for Reinvented Reusable Trend score 4.4 out of 10, from popularity 70%, activity 55%, freshness 8%. - Popularity: 70% - Activity: 55% - Freshness: 8% ## Examples of the Reinvented Reusable trend 4 featured examples from Apr 13, 2018 to Apr 19, 2019. - [Sustainable Cotton Swab Alternatives](https://www.trendhunter.com/trends/lastswab): The 'LastSwab' is the World's First Reusable Cotton Swab (Category: Eco) Implication: LastSwab addresses the need for sustainable alternatives in the cosmetics industry, providing a reusable option for cotton swabs. - [Reusable Dry Masks](https://www.trendhunter.com/trends/dry-sheet-masks): Miss de Gaspe's Dry Sheet Masks Reduce the Waste of Single-Use Treatments (Category: Fashion) Implication: The beauty and skincare industry can embrace reusable dry masks to cater to eco-conscious consumers and reduce waste. - [Voluminous Mink Lashes](https://www.trendhunter.com/trends/mink-lash): Babydoll Beauty's 3D Mink Lashes are Reusable for Up to 25 Wears a Pair (Category: Fashion) Implication: Opportunities for beauty brands and salons to innovate and diversify their product and service offerings. - [Reusable Facial Cleansers](https://www.trendhunter.com/trends/facial-rounds): Lush's '7 To 3' Facial Rounds are Biodegradable and Package-Free (Category: Eco) Implication: Lush Cosmetics' reusable facial rounds disrupt the conventional personal care products market. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)