# Niche Naturalism Essential oils move beyond aromatherapy and cosmetics. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 14, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/niche-naturalism ## Key Figures - Trend score: 3.5/10 - Evidence articles: 7 ## What is the Niche Naturalism trend? **Niche Naturalism:** Essential oils have caused a wave in the cosmetics and home industries, as they represent a more simplistic approach to the daily routine. This preference for naturalism is permeating other groups and uses as well. Accelerating the idea of purity implied with the use of essential oils, this represents the consumer desire to live an uncomplicated life. ## At a Glance - Evidence: 7 featured examples - Articles from: Oct 23, 2015 to Aug 2, 2016 - Published: Jul 14, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Niche Naturalism trend ### Naturalism Consumers have shown increasing preference for natural ingredients and simpler forms of self-care. ### Essential oils Essential oils are becoming increasingly popular as consumers seek natural solutions to common problems like allergies, insomnia, and stress. ### Personalization Consumers are looking for highly personalized and customizable products that offer tailored solutions to their individual needs. ## What the Niche Naturalism trend means for industry ### For Skincare The skincare industry in particular has seen significant growth as consumers look for natural and customized solutions that cater to their specific needs. ### For Home goods The home goods industry is also benefitting from increased naturalism, with consumers seeking eco-friendly and simpler ways to decorate and furnish their homes. ### For Health and wellness The health and wellness industry has seen a surge in popularity as consumers look for natural and non-invasive ways to treat common ailments and improve their overall well-being. ## Workshop question How could your brand help consumers to simplify their lives? ## Trend signals for Niche Naturalism Trend score 3.5 out of 10, from popularity 63%, activity 35%, freshness 8%. - Popularity: 63% - Activity: 35% - Freshness: 8% ## Examples of the Niche Naturalism trend 7 featured examples from Oct 23, 2015 to Aug 2, 2016. - [Relaxing Essential Oil Jewelry](https://www.trendhunter.com/trends/essential-oil-jewelry): These Wooden Necklaces are Infused with Fragrance to Calm the Body (Category: Fashion) Implication: The jewelry industry can innovate by incorporating scent-infusing techniques to offer unique and versatile wearable products. - [Odor-Extracting Bathroom Scents](https://www.trendhunter.com/trends/bathroom-scent): The Aesop x A.P.C Post-Poo Drops Leave Behind a Fresh Citrus Aroma (Category: Art & Design) Implication: The collaboration between Aesop and A.P.C in developing odor-extracting bathroom scents presents opportunities for innovation and expansion in the skincare industry. - [Calming Essential Oil Mists](https://www.trendhunter.com/trends/essential-oil-mist): MMerci Encore's Invigorating Facial Mist Balances and Brighten's Skin (Category: Fashion) Implication: The beauty and personal care industry can capitalize on the trend of natural skincare products by developing and marketing their own line of organic essential oil mists. - [Kid-Friendly Essential Oils](https://www.trendhunter.com/trends/essential-oils-for-kids): Oilogic Introduces Essential Oils for Kids with 'Bundle of Joy' (Category: Life-Stages) Implication: Disruptive innovation opportunity: Incorporate essential oils into personal care products specifically designed for children, offering safer and more natural alternatives for pare… - [Personal Grooming Oils](https://www.trendhunter.com/trends/grooming-oil): The Fur Oil is Designed for Use on Pubic Hair (Category: Lifestyle) Implication: The personal care industry can benefit from investing in research and development to create new and innovative all-natural grooming products. - [Energy-Boosting Bath Oils](https://www.trendhunter.com/trends/bath-oil): Lulu & Marula's Energizing Cleanser Will Hydrate and Invigorate Skin (Category: Fashion) Implication: Natural and eco-friendly skincare products are a disruptive innovation in the beauty industry. - [Allergy-Alleviating Sprays](https://www.trendhunter.com/trends/allergy-spray): Saje's Allergy Spray Combats Seasonal Allergens with Essential Oils (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate natural and holistic remedies into the health and wellness industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)