# Niche Miniaturization Small space-sized products emerge from unexpected industries. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Apr 6, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/niche-miniaturization ## Key Figures - Trend score: 5.4/10 - Evidence articles: 4 ## What is the Niche Miniaturization trend? **Niche Miniaturization:** To accommodate to a new normal when it comes to shrinking housing space, brands of all kinds are rolling out "condo-friendly" products well beyond the furniture category. These types of products can help consumers optimize their living space. ## The consumer insight behind the Niche Miniaturization trend As city populations grow, many consumers are living in increasingly dense urban environments. As a result, these individuals are placing an emphasis on home products that prioritize functionality above all. From a design perspective, products that combine the preference for minimalism with function are appealing to people who require adaptable home environments. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 7, 2017 to Nov 14, 2018 - Published: Apr 6, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Niche Miniaturization trend ### Compact products As urban populations grow, people are seeking functional products that take into account shrinking living spaces, which presents an opportunity for the development of miniaturized and multifaceted home appliances. ### Convenient exercise equipment Consumers living in compact spaces are embracing exercise products that can be easily folded, moved, or stored, indicating an opportunity for designing and developing ultra-thin or condo-sized exercise equipment. ### Single-serve appliances Small living spaces call for single-serve and compact home appliances, presenting an opportunity for the development of condominium-friendly espresso machines and other single-serve devices. ## What the Niche Miniaturization trend means for industry ### For Home appliance The home appliance industry has a chance to innovate and create miniaturized multifaceted products that fit into smaller living spaces. ### For Fitness equipment The fitness equipment industry has the chance to produce ultra-thin or condo-sized exercise equipment to cater to the compact living space market. ### For Coffee and beverage industry The coffee and beverage industry has the opportunity to create single-serve and compact espresso machines that cater to the rising number of condominium-dwellers. ## Workshop question What's an issue or area where your customer currently has to compromise? Prototype a solution that would solve that issue. ## Trend signals for Niche Miniaturization Trend score 5.4 out of 10, from popularity 81%, activity 74%, freshness 8%. - Popularity: 81% - Activity: 74% - Freshness: 8% ## Examples of the Niche Miniaturization trend 4 featured examples from Sep 7, 2017 to Nov 14, 2018. - [Condo-Sized Treadmills](https://www.trendhunter.com/trends/walkingpad): The 'WalkingPad' Exercise Device Can Fit in Any Home or Office (Category: Lifestyle) Implication: Companies in the fitness equipment industry have an opportunity to create more compact and foldable devices for urban consumers. - [Condo-Sized Espresso Machines](https://www.trendhunter.com/trends/breville-bambino-plus): The Breville Bambino Plus is Ideal for Small Living Spaces (Category: Art & Design) Implication: The home appliance industry can capitalize on the trend of compact espresso machines by developing innovative, space-saving coffee machines for small living spaces. - [Condo-Friendly Treadmills](https://www.trendhunter.com/trends/ultrathin-treadmill): The Treadly Ultra-Thin Treadmill Can be Used and Stored Almost Anywhere (Category: Lifestyle) Implication: The fitness equipment industry can capitalize on the trend of compact and condo-friendly treadmills to design and manufacture space-saving workout equipment. - [Multifaceted Air Purifiers](https://www.trendhunter.com/trends/home-purification-system): The 'DrinKlean ZERO 1' Home Purification System Features Three Settings (Category: Art & Design) Implication: Manufacturers in the consumer electronics industry have the opportunity to design and produce multifaceted air purifiers that offer diverse features for different air purification… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)