# Informed Influencer Fashion bloggers identify blind spots within mainstream fashion. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Dec 11, 2015 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/niche-influencer ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the Informed Influencer trend? **Informed Influencer:** Younger, digitally-savvy generations are often more likely to turn to social influencers for advice than to conventional celebrities or mainstream media. These Internet personalities appeal to Millennials and Gen Z not only because they are more relatable, but also because they use their social platforms to confront issues of under-representation or ethics in the fashion industry. This progression speaks to the democratizing force of Internet culture across industries. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 8, 2015 to Apr 27, 2016 - Published: Dec 11, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Informed Influencer trend ### Influencer democratization The rise of social influencers confronting issues of under-representation or ethics in fashion industries appeals to younger, digitally-savvy generation who look for relatable advice from unconventional celebrity sources. ### Personalized beauty blogs The rise of natural hair and modest fashion bloggers among African-American millennials provides an accessible platform for sharing information and advice on beauty, style, and hair care that caters to a previously underserved demographic. ### Inclusive marketing The emergence of unapologetic underwear campaigns that showcase beauty diversity and the success of African youth media platforms that reach the largest segment of African millennials demonstrate that brands can successfully cater to diverse populations with personalized, relatable content. ## What the Informed Influencer trend means for industry ### For Fashion industry Offering personalized fashion pieces to all body types enable designers to reach out to a previously underserved group of consumers. ### For Beauty industry Innovative beauty bloggers who offer accessible and personalized beauty tips and advice can enhance the already-saturated beauty industry with a new, inclusive consumer base. ### For Marketing industry Marketing campaigns can reach diverse populations with personalized, inclusive marketing strategies that showcase diverse beauty and culture. ## Workshop question How can your brand tap into influencer culture? ## Trend signals for Informed Influencer Trend score 3.6 out of 10, from popularity 55%, activity 45%, freshness 8%. - Popularity: 55% - Activity: 45% - Freshness: 8% ## Examples of the Informed Influencer trend 6 featured examples from Apr 8, 2015 to Apr 27, 2016. - [Curvy Blogger Collections](https://www.trendhunter.com/trends/nadia-aboulhosn-x-boohoo): The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce (Category: Fashion) Implication: Companies can create more inclusive clothing lines by featuring diverse body types and providing a range of sizes, like Nadia Aboulhosn's capsule collection. - [Modest Fashion Bloggers](https://www.trendhunter.com/trends/haute-muslimah): The 'Haute Muslimah' Provides Fashion Advice for Modest Women (Category: Fashion) Implication: Fashion retailers can create modest fashion lines that cater to the needs of Muslim women and other modest dressers, leveraging the growing interest in modest fashion bloggers. - [Natural Hair Beauty Bloggers](https://www.trendhunter.com/trends/tips-for-natural-hair): This YouTube Blogger Provides Tips for Natural Hair Care (Category: Pop Culture) Implication: Manufacturing companies can capitalize on the demand for natural, low-maintenance beauty products by developing new, innovative products that cater to this market. - [African Youth Media Platforms](https://www.trendhunter.com/trends/omg-digital): OMG Digital Describes Itself as the BuzzFeed for Africa (Category: Pop Culture) Implication: Media companies can seize the opportunity to provide tailored and engaging content to African millennials, capturing market share and growing their user base. - [Unapologetic Underwear Campaigns](https://www.trendhunter.com/trends/aerie-commercial): The Latest Aerie Commercial Features Model Barbie Ferreira (Category: Marketing) Implication: The fashion industry is ripe for disruption as more consumers demand diversity in their representation, embracing varied body types and styles. - [Plus-Size Vintage Bloggers](https://www.trendhunter.com/trends/plussize-vintage): This Blogger Helps Plus-Size Women Find Stylish Vintage Clothing (Category: Fashion) Implication: Fashion retailers can leverage the growing influence of plus size bloggers and offer a wider range of sizes and styles, including vintage clothing. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)