# Niche Hygiene Menstrual products evolve to be more personalized and innovative than ever before. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Mar 21, 2018 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/niche-hygiene ## Key Figures - Trend score: 4.6/10 - Evidence articles: 5 ## What is the Niche Hygiene trend? **Niche Hygiene:** As consumers become more discerning about the products they purchase, especially when it comes to their health, even well-established products are taking on more personalized formats. This is being reflected in the menstrual category in particular, with iterations of these products coming out with a focus on their environmental impact, health implications and design to appease today's modern consumer. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 20 to Mar 21, 2018 - Published: Mar 21, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Niche Hygiene trend ### Eco-friendly menstrual products As consumers grow more conscious of the environment, they seek menstrual products that reduce waste or are made from sustainable materials. ### Hybrid menstrual products New products that combine the best aspects of traditional menstrual products are gaining in popularity, offering greater comfort, convenience and safety. ### Toxin-free menstrual products Growing concerns about potentially harmful chemicals in personal care products have led to more consumers seeking options that are free of harmful toxins. ## What the Niche Hygiene trend means for industry ### For Feminine hygiene Companies that create innovative menstrual products encompassing the trends of eco-friendliness, hybrid products, and toxin-free options can take advantage of the growing demand for more personalized and responsibly-made menstrual options. ### For Sustainability The menstrual industry can take advantage of consumer demand for sustainable products by offering a range of options that reduce waste or are made from organic and sustainable materials. ### For Consumer health Companies focused on consumer health can explore partnerships or investments in menstrual product companies that focus on reducing toxins, improving comfort and convenience, and making the menstrual process more personalized for each consumer. ## Workshop question What is your brand doing to keep up with the changing, heightened demands of today's consumer? ## Trend signals for Niche Hygiene Trend score 4.6 out of 10, from popularity 75%, activity 55%, freshness 8%. - Popularity: 75% - Activity: 55% - Freshness: 8% ## Examples of the Niche Hygiene trend 5 featured examples from Mar 20 to Mar 21, 2018. - [Toxin-Free Menstrual Sponges](https://www.trendhunter.com/trends/beppy): Beppy is a Tampon-Like Product Made from a Soft Sponge Material (Category: Lifestyle) Implication: Disruptive innovation opportunities in the feminine hygiene industry to create more natural and comfortable alternatives, like Beppy's menstrual sponges. - [Hybrid Menstrual Products](https://www.trendhunter.com/trends/tampliner): Callaly's Tampliner Combines Tampon and Panyliner Products in One Design (Category: Lifestyle) Implication: Brands can innovate by developing more convenient and health-focused menstrual care solutions. - [Flexible Menstrual Discs](https://www.trendhunter.com/trends/flex): FLEX is a Menstrual Product That's Made to Move with the Wearer (Category: Lifestyle) Implication: FLEX taps into the women's health and personal care industry by offering a new option for menstrual product users. - [Budget-Friendly Reusable Menstrual Products](https://www.trendhunter.com/trends/gladrags): GladRags Offers Eco-Conscious Alternatives to Pads (Category: Lifestyle) Implication: The menstrual product industry has room for innovative brands to enter the market with eco-friendly, customizable options. - [Sustainable Fabric Sanitary Pads](https://www.trendhunter.com/trends/sanitary-pads): Blushing Bluebird's Reusable Pads and Liners Reduce Waste (Category: Lifestyle) Implication: The feminine hygiene industry has an opportunity to provide more eco-friendly and sustainable options as consumers become more aware of waste and toxic ingredients in personal car… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)