# Niche Dining Brands offer hyper-specific dining experiences for consumers. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Nov 4, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/niche-dining ## Key Figures - Trend score: 4.2/10 - Evidence articles: 8 ## What is the Niche Dining trend? **Niche Dining:** In trying to appeal to everyone, some dining establishments are actually succeeding in appealing to no one instead. As a result, several brands are turning to hyper-niche dining experiences that dramatically target a single consumer archetype. Whether it's a pop-up installation or a permanent space, this targeted approach is especially alluring for consumers who strongly identify with specific interests. ## At a Glance - Evidence: 8 featured examples - Articles from: Jun 8, 2015 to Nov 18, 2016 - Published: Nov 4, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Niche Dining trend ### Hyper-niche dining experiences Brands are turning to hyper-niche dining experiences that dramatically target a single consumer archetype to appeal to specific interests. ### Lifestyle-specific food apps Food discovery platforms are helping users find food that fits their specific lifestyle and dietary preferences. ### Pop-up dining events Pop-up dining experiences are becoming increasingly popular as they offer one-of-a-kind experiences that guarantee an interesting and diverse palette. ## What the Niche Dining trend means for industry ### For Hospitality industry The hospitality industry can explore the opportunity of hyper-niche dining experiences, all-female eateries, and celebratory Italian pop-ups to create unique dining experiences. ### For Food tech industry The food tech industry can capitalize on lifestyle-specific food apps to offer users personalized food recommendations for their dietary needs. ### For Experiential industry The experiential industry can explore the opportunity of pop-up dining events, solitary dining pop-ups, and sky-high dining events to provide unique dining experiences that are tailored to specific needs. ## Workshop question In what ways can your brand adopt a hyper-targeted approach to your product experience? ## Trend signals for Niche Dining Trend score 4.2 out of 10, from popularity 60%, activity 57%, freshness 8%. - Popularity: 60% - Activity: 57% - Freshness: 8% ## Examples of the Niche Dining trend 8 featured examples from Jun 8, 2015 to Nov 18, 2016. - [Cannabis-Inspired Restaurants](https://www.trendhunter.com/trends/gourmet-herb-dishes): 'Cannabistro' is a Pop-Up Diner Serving Gourmet Herb Dishes (Category: Lifestyle) Implication: This industry represents a disruptive innovation opportunity to create new product lines that incorporate cannabis into their existing offerings or launch new brands that cater to… - [All-Day Dinner Parties](https://www.trendhunter.com/trends/la-belle-assiette): Food Start-Up La Belle Assiette Launched a 16-Hour Culinary Event (Category: Marketing) Implication: The catering services industry can benefit from the trend of all-day dinner parties by offering customized menus and memorable dining experiences. - [Celebratory Italian Pop-Ups](https://www.trendhunter.com/trends/house-of-peroni): House of Peroni's 'Amare L'Italia' in London Shares a Love of Italy (Category: Marketing) Implication: Disruptive innovation opportunity: Transforming traditional dining experiences through themed pop-ups and mixology innovations. - [Gourmet Insect Restaurants](https://www.trendhunter.com/trends/insect-restaurant): This London Restaurant's Mouthwatering Menu is Entirely Bug-Based (Category: Eco) Implication: The food and beverage industry has the potential to embrace insect-based ingredients and explore new culinary possibilities to cater to the growing demand for sustainable and uniq… - [Solitary Dining Pop-Ups](https://www.trendhunter.com/trends/glaceau-smartwater): Glaceau Smartwater's Pop-Up Restaurant Pairs Water with Gourmet Food (Category: Lifestyle) Implication: The food and beverage industry has the chance to tap into the trend of solitary dining and gourmet food pairings by creating unique dining experiences and collaborating with bever… - [All-Female Eateries](https://www.trendhunter.com/trends/popup-diner): This High-End Pop-Up Diner is Exclusively Operated by Women (Category: Lifestyle) Implication: The hospitality industry can take advantage of the trend of all-female eateries to promote diversity and showcase the skills of female chefs. - [Lifestyle-Specific Food Apps](https://www.trendhunter.com/trends/food-discovery): This Food Discovery Platform Relies on Social Data to Inform Users (Category: Tech) Implication: The food tech industry can capitalize on the trend of food discovery platforms like Nomsy by developing innovative solutions that enhance personalized food recommendations, stream… - [Sky-High Dining Events](https://www.trendhunter.com/trends/fondue-in-the-sky): The 'Fondue in the Sky' Event Involves Dining in a Swiss Ski Gondola (Category: Marketing) Implication: Restaurants can explore innovative ways to create immersive dining experiences that attract customers and differentiate themselves from competitors. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)