# Niche Delivery Food brands turn to food delivery for increasingly niche items. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 3, 2018 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/niche-delivery ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Niche Delivery trend? **Niche Delivery:** With subscription and delivery services abound, brands are becoming increasingly niche in the products they offer via direct-to-consumer platforms. These niche delivered items are either offered as part of marketing campaigns, or as a way to establish loyalty. ## The consumer insight behind the Niche Delivery trend Many consumers today are accustomed to not only an unprecedented level of convenience thanks to technology, but an unprecedented amount of choice when it comes to the products they buy as well. As a result, there's not only an expectation but a strong desire for easy access to all sorts of products. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 30 to Sep 27, 2018 - Published: Oct 3, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Niche Delivery trend ### Niche Direct-to-Consumer Delivery Brands are becoming increasingly niche in the products they offer via direct-to-consumer platforms. ### Subscription Services Brands are using subscription services as a way to establish loyalty with their customers. ### Geo-Targeted Delivery Services Companies are offering geo-targeted delivery services for added convenience and accessibility. ## What the Niche Delivery trend means for industry ### For Food Delivery The food delivery market is expanding exponentially with consumers enjoying the ability to access virtually any kind of edibles they desire. ### For Condiments Premium condiment brands are using direct-to-consumer delivery to establish loyalty and differentiate their offerings. ### For Retail Subscriptions Retail brands are leveraging subscription services as a way to create brand loyalty and a consistent revenue stream. ## Workshop question How could your brand incorporate niche delivery services into its business model? ## Trend signals for Niche Delivery Trend score 3.2 out of 10, from popularity 51%, activity 37%, freshness 8%. - Popularity: 51% - Activity: 37% - Freshness: 8% ## Examples of the Niche Delivery trend 4 featured examples from Jan 30 to Sep 27, 2018. - [Mobile Ice Cream Deliveries](https://www.trendhunter.com/trends/haagen-dazs-now): The Häagen-Dazs NOW App Offers On-Demand Geo-Targeted Deliveries (Category: Tech) Implication: The success of Häagen-Dazs NOW highlights the potential for other food delivery services to offer on-demand, geo-targeted deliveries through the use of technology. - [Direct-to-Consumer Oyster Deliveries](https://www.trendhunter.com/trends/hama-hama-company): The Hama Hama Company Offers Seasonal Mollusks to Your Door (Category: Lifestyle) Implication: The direct-to-consumer oyster delivery service by the Hama Hama Company is part of the expanding food delivery industry. - [Egg Confection Deliveries](https://www.trendhunter.com/trends/valentines-delivery): Cadbury and Deliveroo are Teaming Up on a Valentine's Delivery Campaign (Category: Marketing) Implication: Disruptive innovation opportunity: Leverage partnerships with delivery services to create unique and convenient customer experiences, enhancing brand appeal. - [Black Truffle Mustard Subscriptions](https://www.trendhunter.com/trends/black-truffle-mustard): Maille's Truffle-Infused Condiment has a Delivery Service (Category: Lifestyle) Implication: Opportunity for companies specializing in food subscription services to expand their offerings to include gourmet condiments. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)