# Niche Dairy-Free Dairy-free products enter new territory. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Nov 16, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/niche-dairyfree ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Niche Dairy-Free trend? **Niche Dairy-Free:** As more and more consumers are switching to free-from diets, food and beverage brands are expanding their range of dairy-free offerings to include more specific products. This expansion reflects the degree to which consumers are reconsidering their dietary choices, and their expectation that brands will cater to their changing needs. ## At a Glance - Evidence: 6 featured examples - Articles from: May 21, 2016 to Jun 14, 2018 - Published: Nov 16, 2016 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Niche Dairy-Free trend ### Niche Dairy-Free Expanding range of dairy-free products to cater to free-from diets. ### Sugar-Free Focus on better-for-you formulas that spotlight free-from ingredients and reduced sugar content. ### Oat-Based Products Emergence of a new clean-label alternative to dairy and other non-dairy options. ## What the Niche Dairy-Free trend means for industry ### For Food and Beverage Expanding range of dairy-free products to cater to free-from diets and developing better-for-you formulas. ### For Health and Wellness Focus on healthier, cleaner, and reduced sugar ingredients that support the immune system. ### For Retail and Distribution Emergence of a new clean-label alternative to dairy and other non-dairy options, distributed in convenience stores and supermarkets. ## Workshop question How are you catering to consumers with a need for alternative products in your market? ## Trend signals for Niche Dairy-Free Trend score 3.9 out of 10, from popularity 57%, activity 50%, freshness 8%. - Popularity: 57% - Activity: 50% - Freshness: 8% ## Examples of the Niche Dairy-Free trend 6 featured examples from May 21, 2016 to Jun 14, 2018. - [Sugar-Free Ice Creams](https://www.trendhunter.com/trends/sugar-free-ice-cream): Denada Makes Creamy, Indulgent, Guilt-Free Frozen Desserts (Category: Lifestyle) Implication: The health and wellness food industry can capitalize on the trend of sugar-free ice creams by creating innovative products that meet consumers' health-conscious demands. - [Seasonal Pecan Milks](https://www.trendhunter.com/trends/dairy-free-eggnog): MALK Organics' Dairy-Free Eggnog is Made with a Pecan Nut Base (Category: Lifestyle) Implication: The non-dairy beverage industry can explore innovative formulations and flavors to cater to health-conscious consumers. - [Drinkable Oat Yogurts](https://www.trendhunter.com/trends/oatgurt): Hälsa Oatgurt is Free From Soy, Dairy, Gums, Carrageenan and More (Category: Lifestyle) Implication: Opportunity for companies to tap into the growing demand for dairy-free options by offering oat-based yogurt products like Hälsa Oatgurt. - [Coconut-Based Whipped Toppings](https://www.trendhunter.com/trends/caf-whip): 'Café Whip' Serves as a Dairy-Free Whipped Cream Alternative (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the growing demand for non-dairy products by offering more alternatives like 'Café Whip'. - [Almond Milk Liqueurs](https://www.trendhunter.com/trends/baileys-liqueur): The Newest Baileys Liqueur is Made with Almond Milk (Category: Lifestyle) Implication: The creation of dairy-free and plant-based liqueurs presents an opportunity for companies in the alcohol industry to tap into a growing market of health-conscious consumers. - [Ready-to-Drink Coconut Milkshakes](https://www.trendhunter.com/trends/cave-shakes): 'Cave Shakes' are Vegan Milkshakes Packed with Healthy Nutrients (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introducing innovative and healthier options in the beverage industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)