# Niche Daily Discounts Specific market segments receive attention from online deal providers. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Mar 14, 2012, updated Mar 27, 2012 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/niche-daily-discounts ## Key Figures - Trend score: 2.2/10 - Evidence articles: 7 ## What is the Niche Daily Discounts trend? **Niche Daily Discounts:** Daily deal sites like Groupon used to be rare, but today, there are more of these online discounters than you can count. With so many options, it becomes difficult for the average consumer to pay attention to the constant coupons bombarding her inbox, Facebook page or Twitter account. To stand out in this sea of daily deal aggregators, companies are creating niche discount sites that cater to a specific need or demographic, such as foodies, hipsters and sports fans. ## At a Glance - Evidence: 7 featured examples - Articles from: Feb 3, 2011 to Feb 10, 2012 - Published: Mar 14, 2012 - Last updated: Mar 27, 2012 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Examples of the Niche Daily Discounts trend 7 featured examples from Feb 3, 2011 to Feb 10, 2012. - [Gay-Friendly Online Discounts](https://www.trendhunter.com/trends/fab-deals): Fab Deals Releases 'Big Gay Deal of the Day' for Daily Bargains (Category: Tech) Implication: Ecommerce businesses can use the LGBTQ+ segment's projected growth to offer deals, products, and campaigns that are welcoming and inclusive to all identities. - [Daily Deals with Heart](https://www.trendhunter.com/trends/karma-exchange): Get Discounts on 'Karma Exchange' While Changing the World (Category: Social Good) Implication: E-commerce platforms can explore incorporating social giving components into their daily deals websites. - [Daily Deal Sports Sites](https://www.trendhunter.com/trends/crowd-seats): Crowd Seats Offers Cheap Seats to Sporting Events (Category: Lifestyle) Implication: Crowd Seats is disrupting traditional online ticketing services by offering daily deals on unsold sports tickets. - [Fantastic Foodie E-Coupons](https://www.trendhunter.com/trends/bitehunter-website): BiteHunter Website Offers Food Deals Based on Where You Are (Category: Tech) Implication: Daily deals platforms can target specific industries or interests to differentiate themselves in the market. - [Magnificent Monthly Shades Services](https://www.trendhunter.com/trends/the-monocle-order): The Monocle Order Offers Men Sunglasses for Life at a Discount (Category: Luxury) Implication: The fashion industry can benefit from disruptive business models that offer discounted designer products and subscription-based services. - [Hipster Deal Aggregators](https://www.trendhunter.com/trends/1band1brand-website): The 1Band1Brand Website Offers Discounts on Independent Music & Fashions (Category: Lifestyle) Implication: The music industry can benefit from offering discounts on independent labels through deal aggregator sites. - [Lifesaving Daily Deals](https://www.trendhunter.com/trends/groundswell-health): Groundswell Health Offers Deep Discounts on Medical Equipment (Category: Lifestyle) Implication: Opportunity for healthcare providers to save costs on medical equipment purchases. ## Themes within the Niche Daily Discounts trend ### Niche Daily Deals Companies are creating niche discount sites that cater to a specific need or demographic. ### Social Responsibility Daily deal sites with a social giving component are steadily emerging. ### Location-Based Deals Niche daily deal sites that allow users to find discounts based on their location are becoming popular. ## What the Niche Daily Discounts trend means for industry ### For E-commerce E-commerce platforms can leverage niche discounts to create targeted customer bases. ### For Healthcare Niched medical equipment deals can make healthcare more affordable. ### For Food and Restaurant There is a growing demand for niche food discounts that target foodie culture. ## Trend signals for Niche Daily Discounts Trend score 2.2 out of 10, from popularity 36%, activity 22%, freshness 8%. - Popularity: 36% - Activity: 22% - Freshness: 8% ## Recent trend clusters - [Untethered Range](https://www.trendhunter.com/protrends/cordless-floor-care) (Art & Design) - [Tier Diffusion](https://www.trendhunter.com/protrends/premium-parts-devices) (Tech) - [Shelf Supper](https://www.trendhunter.com/protrends/meal-assembly-products) (Lifestyle) - [Paperwork Relief](https://www.trendhunter.com/protrends/health-insurance-ai) (Tech) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)