# Niche Clean Next-generation cleaning supplies offer multi-benefits. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 18, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/niche-clean ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Niche Clean trend? **Niche Clean:** In an age of rapid-fire tech innovation, cleaning appliances are being updated for niche appeal in addition to functionality. By including hi-tech features that are entirely unrelated to the act of cleaning, such next-generation appliances succeed in attracting new, tech-savvy consumers. In addition to being intrigued by technology in unexpected places, the modern consumer wants to feel like they're getting everything they possibly can get out of a product. ## At a Glance - Evidence: 4 featured examples - Articles from: May 21, 2015 to Jan 19, 2016 - Published: Feb 18, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Niche Clean trend ### Hi-Tech Cleaning Appliances Appliances are being updated for niche appeal by including hi-tech features that are entirely unrelated to the act of cleaning. ### Connected Cleaning Devices Consumers are looking for more ways to be more efficient inside the home than ever by integrating internet connectivity with products. ### Gamifying the Cleaning Process Manufacturers are becoming more creative by gamifying otherwise mundane tasks to streamline household experiences. ## What the Niche Clean trend means for industry ### For Home Appliances Opportunities to create upscale cleaning appliances with additional functions to provide a better consumer experience. ### For Home Security The integration of security features with household cleaning products can provide a sense of peace for homeowners. ### For Fitness Technology Creating cleaning appliances that track the number of calories burned to gamify household chores and contribute to a healthier lifestyle. ## Workshop question What products or services do consumers use simultaneously with yours and how can you integrate those into your current offerings? ## Trend signals for Niche Clean Trend score 2.9 out of 10, from popularity 34%, activity 46%, freshness 8%. - Popularity: 34% - Activity: 46% - Freshness: 8% ## Examples of the Niche Clean trend 4 featured examples from May 21, 2015 to Jan 19, 2016. - [Decorative Air Purifiers](https://www.trendhunter.com/trends/lab-fabrici): The Aeris + Altorve Lab Fabrici Pieces Clean Air in a Floral Fashion (Category: Art & Design) Implication: Adding air purifier functionality to home decor products, enhancing the value and appeal for consumers. - [Fitness-Tracking Vacuums](https://www.trendhunter.com/trends/floor-cleaner): The 'HIZERO' Self-Cleaning Floor Cleaner Sucks Up Dry and Wet Messes (Category: Tech) Implication: The home appliance industry can create more innovative and efficient cleaning devices like the 'HIZERO' vacuum. - [Home Security Vacuums](https://www.trendhunter.com/trends/robot-vacuum-cleaner): The Hom-Bot Turbo+ Robot Vacuum Cleaner Monitors for Burglars (Category: Tech) Implication: Disruptive innovation opportunity for companies to develop innovative home security products and services. - [WiFi-Connected Vacuums](https://www.trendhunter.com/trends/neato-botvac): The Neato Botvac is Designed to Scan and Clean Your Home Efficiently (Category: Tech) Implication: The introduction of Neato Botvac invites innovation in the home appliance industry, specifically in the development of WiFi-connected, app-controlled, and smart technology equippe… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)