# Niche Bucketlisting Millennial travel is increasing, and brands accommodate by honing in on needs. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 4, 2016 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/niche-bucketlisting ## Key Figures - Trend score: 3.9/10 - Evidence articles: 7 ## What is the Niche Bucketlisting trend? **Niche Bucketlisting:** Despite the fact that Millennials are more in debt than any other generation, they travel more frequently. One of the driving factors is this group's dedication to the bucket list. As a response, brands are releasing once-in-a-lifetime travel options complete with Millennial-specific final touches, such as selfie tours. This speaks to the ongoing prioritization of experience over responsibility for the Millennial group. ## At a Glance - Evidence: 7 featured examples - Articles from: Sep 17, 2014 to Jun 1, 2016 - Published: May 4, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Themes within the Niche Bucketlisting trend ### Millennial Bucketlisting Travel brands are fulfilling Millennial's 'bucket list' dreams with once-in-a-lifetime tours and activities. ### Adventure and Wellness Travel Travel packages now offer adventure experiences with a focus on sustainability, youth empowerment, and wellness retreats. ### Interactive Travel Experiences Travel platforms are offering unique and unconventional activities like sunset safaris, mixology experiences, outdoor treehouses, and surf retreats. ## What the Niche Bucketlisting trend means for industry ### For Travel and Hospitality Businesses can focus on renewing their travel packages to offer experience-rich opportunities that align with trendy wanderlust. ### For Luxury and Premium Brands High-end brands can partner with luxury hotels and resorts to offer premium travel experiences, giving customers a memorable and sophisticated plan. ### For Technology and Transportation Develop innovative platforms that facilitate personalized and confidential interactive travel experiences, such as booking, sightseeing, and adventure activities easily and quickly for customers. ## Workshop question How could you cater to the growing desire among consumers for once-in-a-lifetime experiences? ## Trend signals for Niche Bucketlisting Trend score 3.9 out of 10, from popularity 52%, activity 56%, freshness 8%. - Popularity: 52% - Activity: 56% - Freshness: 8% ## Examples of the Niche Bucketlisting trend 7 featured examples from Sep 17, 2014 to Jun 1, 2016. - [Outdoor Treehouse Resorts](https://www.trendhunter.com/trends/treehouse-resort): The Bangkok Treehouse Resort Lets Guests Sleep Under the Stars & Foliage (Category: Eco) Implication: Opportunities for hotels and resorts to differentiate themselves by creating eco-friendly experiences. - [Selfie Travel Packages](https://www.trendhunter.com/trends/unique-hotel-package): Mandarin Oriental's Unique Hotel Package is Designed for Phonetographers (Category: Tech) Implication: Hotels can capitalize on the trend of selfie tourism by offering packages that cater to travelers' desire for unique, photo-worthy experiences. - [Balinese Spa Vacations](https://www.trendhunter.com/trends/surf-goddess-retreat): The Surf Goddess Retreat is Designed for Adventurous Women (Category: World) Implication: Spa retreats can provide a unique experience that combines relaxation with adventure, making it a popular choice for those looking for something out of the ordinary. - [Adventure-Based Travel Platforms](https://www.trendhunter.com/trends/travel-activities): This Website Helps Customers Book Exciting Travel Activities (Category: World) Implication: Opportunity to tap into the adventure travel market by offering a wide range of exciting activities. - [Charitable Backpacker Platforms](https://www.trendhunter.com/trends/operation-groundswell): The Operation Groundswell Travel Programs Donate Funds (Category: Lifestyle) Implication: Travel and tourism companies have the opportunity to create unique backpacking experiences that combine adventure with social impact, catering to the growing demand for travel exp… - [Sunset Safari Experiences](https://www.trendhunter.com/trends/sunset-safari): Disney's Animal Kingdom is Now Open After Dark (Category: Lifestyle) Implication: Theme parks and attractions can benefit from offering extended hours and incorporating combined entertainment experiences with potential for increased ticket sales and additional… - [Mixology-Based Travel Experience](https://www.trendhunter.com/trends/mixology-experience): The Grey Goose Mixology Experience Takes Vodka to New Heights (Category: Marketing) Implication: Introducing innovative and luxurious experiences for air travelers. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)