# NFT Rewards Brands are integrating NFTs into loyalty programs to boost acquisition and engagement. By [Niko Pajkovic](https://www.trendhunter.com/NikoPajkovic), Senior Editor & Research Writer | Published Aug 22, 2022 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/nft-rewards ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the NFT Rewards trend? **NFT Rewards:** NFTs are presenting future-forward opportunities for brands to reward loyal customers. These digital assets are being incorporated into companies' loyalty programs--offering customers access to digital experiences while providing them with blockchain-backed proof of membership. ## The consumer insight behind the NFT Rewards trend NFTs and the metaverse have begun to pique the interest of the general populous. This includes everyday consumers who now, more than ever, expect to foster digitally-oriented relationships with their favorite brands. As a result, companies are leveraging NFTs as rewards to offer customers a form of free and exclusive entry into the burgeoning Web3 space. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 24, 2021 to Aug 11, 2022 - Published: Aug 22, 2022 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the NFT Rewards trend ### NFT-based Loyalty Programs Companies are incorporating NFTs into their loyalty programs, offering customers access to digital experiences while providing blockchain-backed proof of membership. ### Interactive NFT Prize Programs Businesses are launching interactive NFT-based programs that allow customers to collect NFTs through in-venue interactive gameplay to own as rewards. ### E-commerce NFT Tools Tech startups are creating NFT services designed to enable store owners to develop their own NFT-based channels and marketing strategies. ## What the NFT Rewards trend means for industry ### For Food and Beverage Tenacious Tacos and Dave & Buster's have integrated NFTs into their loyalty and reward programs to engage customers and differentiate themselves in the market. ### For Esports Fnatic has launched a blockchain-based membership program utilizing proof-of-stake blockchain technology, which has a higher sustainability rating compared to other blockchain technology. ### For E-commerce Tech startups like Cappasity are helping online stores and e-commerce companies develop NFT-based channels and marketing strategies to attract and retain customers. ## Workshop question How could your brand utilize Web3 innovations to better connect with consumers? ## Trend signals for NFT Rewards Trend score 3.9 out of 10, from popularity 66%, activity 38%, freshness 13%. - Popularity: 66% - Activity: 38% - Freshness: 13% ## Examples of the NFT Rewards trend 5 featured examples from Sep 24, 2021 to Aug 11, 2022. - [NFT-Based Loyalty Clubs](https://www.trendhunter.com/trends/dragonfly-nfts): Dragonfly Brands Announced a High-End NFT Loyalty Rewards Program (Category: Pop Culture) Implication: Using NFTs in hospitality can create exclusive loyalty rewards, increasing brand engagement and satisfaction - [Interactive NFT Prize Programs](https://www.trendhunter.com/trends/dave-busters): Dave & Buster’s and Sweet to Launch Digital Collectibles (Category: Marketing) Implication: Restaurants can leverage blockchain technology and gamified rewards programs to differentiate themselves and attract new customers. - [Blockchain Loyalty Programs](https://www.trendhunter.com/trends/fnatic-pioneer): 'Fnatic' Launched a Blockchain-Based Membership System (Category: Tech) Implication: Esports organizations can use blockchain loyalty programs to increase fan engagement and foster community building. - [E-Commerce NFT Tools](https://www.trendhunter.com/trends/cappasity): Cappasity's New Service Allows Stores to Turn Their Products into NFTs (Category: Tech) Implication: E-commerce companies can use Cappasity's NFT service to create a unique marketing strategy that sets them apart from competitors. - [NFT-Based Rewards Programs](https://www.trendhunter.com/trends/tenacious-tacos): Tenacious Tacos Announces It Will Accept NFTs for Its Loyalty Program (Category: Lifestyle) Implication: Fast food chains can leverage NFT-based loyalty programs to drive customer engagement, increase retention, and differentiate themselves in a crowded market. ## Recent trend clusters - [Fixable Devices](https://www.trendhunter.com/protrends/fixable-devices) (Tech) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) - [Autonomy Stacks](https://www.trendhunter.com/protrends/autonomy-stacks) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)