# Next GENergy Consumer willingness to invest more energy into alternative forms of power. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 17, 2008, updated Nov 17, 2009 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/next-genergy-consumer-willingness-to-invest-more-person-energy-into-alterna ## Key Figures - Trend score: 5.0/10 - Evidence articles: 11 ## What is the Next GENergy trend? **Next GENergy:** In their quest for more eco-friendly lifestyles, consumers are expressing a willingness to invest more money as well as physical energy in powering their electronics. The rise in kinetic energy products, such as hand-crank innovations, is on a steady increase, partially fueled by their novelty. ## At a Glance - Evidence: 11 featured examples - Articles from: Apr 11, 2007 to May 13, 2008 - Published: Oct 17, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Next GENergy trend ### Kinetic Energy Generation The rise in kinetic energy products driven by consumer desire for eco-friendly products creates opportunities for products and design of all kinds that can generate power from movement. ### Self-Sufficient Gadgets A growing consumer trend toward self-sufficient gadgets that have a low impact on the environment creates opportunities for companies to integrate environmentally conscious design and financially responsible enhancements to reach a large market of buyers for whom both issues are a concern. ### Thermoelectric Generation The development of circuits and semiconductors capable of harnessing electricity from body heat or temperature gradients create opportunities for consumer wearable devices and smart clothing. ## What the Next GENergy trend means for industry ### For Sustainable Energy Industry The rise in kinetic energy and thermoelectric products offer new opportunities for the sustainable energy industry to integrate these technologies into existing product offerings. ### For Consumer Electronics Industry The trend toward self-sufficient gadgets creates opportunities for companies within the consumer electronics industry to develop new products that are aligned with the growing consumer trend. ### For Smart Clothing Industry The development of circuits and semiconductors capable of harnessing electricity from body heat or temperature gradients creates opportunities for the smart clothing industry to integrate these technologies into existing product offerings. ## Trend signals for Next GENergy Trend score 5.0 out of 10, from popularity 65%, activity 77%, freshness 8%. - Popularity: 65% - Activity: 77% - Freshness: 8% ## Examples of the Next GENergy trend 11 featured examples from Apr 11, 2007 to May 13, 2008. - [Green Children's Toys](https://www.trendhunter.com/trends/environmental-toys-for-kids-going-old-school-to-save-the-earth): SEE Toys Charge by Crank (Category: Eco) Implication: The toy manufacturing industry can explore disruptive innovation opportunities by incorporating self-generated energy and recycled materials in their products. - [Pet-Powered Office Supplies](https://www.trendhunter.com/trends/hamster-powered-paper-shredder): The Hamster Paper Shredder (Category: Unique) Implication: Disruptive innovation opportunity: integrating animal power into technological gadgets, opening up new possibilities for energy-efficient and sustainable devices. - [Charge by Movement, Not Batteries](https://www.trendhunter.com/trends/atlas-kinetic-phone): Atlas Kinetic Phone (Category: Eco) Implication: The consumer electronics industry can incorporate these trends to create innovative products with longer battery life and better sustainability features. - [Hand-Powered Digital Camera](https://www.trendhunter.com/trends/sony-odo): Sony Odo Twirl N' Take (Category: Eco) Implication: Consumer electronics industry has an opportunity to innovate and create more sustainable products that are both environmentally conscious and user-friendly. - [Smart Kinetic Energy Generation](https://www.trendhunter.com/trends/smart-energy-generation-revolution-revolving-door): Revolution Revolving Door (Category: Art & Design) Implication: Renewable energy industry can explore the integration of smart kinetic energy generation systems to increase the efficiency and sustainability of power generation. - [Powering Gadgets by Walking](https://www.trendhunter.com/trends/kinetic-energy-devise-power-your-ipod-and-cell-by-walking): Kinetic Energy Devise (Category: Eco) Implication: The renewable energy industry can explore the disruptive innovation opportunity of integrating kinetic energy devices to diversify energy sources and increase sustainability. - [Walk To Create Electric Energy](https://www.trendhunter.com/trends/night-runner-i-wear-my-light-shoe-at-night): Pioneer Shoe (Category: Unique) Implication: The footwear industry can explore opportunities to integrate technology and create products that generate power from kinetic energy. - [Crank Powered Gadgets](https://www.trendhunter.com/trends/green-music-players-the-cranking-mp3): The Eco-Friendly Thanko Cranking MP3 (Category: Eco) Implication: The consumer electronics industry has a unique opportunity to develop eco-friendly products with low environmental impact, such as the Thanko cranking MP3 player. - [Take A Deep Breath](https://www.trendhunter.com/trends/take-a-deep-breath-breath-powered-usb-charger): Breath-Powered USB Charger (Category: Unique) Implication: Disruptive innovation opportunity: Integrate breath-powered USB chargers into consumer electronics products to offer sustainable and convenient charging options. - [Kinetic Energy Keyboards](https://www.trendhunter.com/trends/save-energy-and-money-the-dynamo-green-keyboard): The Dynamo Green (Category: Eco) Implication: The computer hardware industry can explore the integration of kinetic energy keyboards to create more energy-efficient and eco-friendly devices. - [Body Heat As Energy](https://www.trendhunter.com/trends/body-heat-use-to-power-gadgets): You Powered Tech (Category: Unique) Implication: The technology industry can explore the integration of thermoelectric generators into various electronic devices, enabling more sustainable energy options. ## Recent trend clusters - [Circular Simplicity](https://www.trendhunter.com/protrends/circular-simplicity) (Eco) - [Smart Utility](https://www.trendhunter.com/protrends/smart-utility) (Autos) - [Fixable Devices](https://www.trendhunter.com/protrends/fixable-devices) (Tech) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) ## Trending in Eco - [Backpack-Sized Folding Scooters](https://www.trendhunter.com/trends/blizwheel-f05) - [Aftermarket Cyclist Motor Systems](https://www.trendhunter.com/trends/asus-oxiis-e250g1) - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Sustainability-Focused Brand Progress Reports](https://www.trendhunter.com/trends/performance-summary) All articles: [Eco](https://www.trendhunter.com/eco)