# New World Naked Shockvertising still draws attention yet budding acceptance quiets debate. By [Marissa Liu](https://www.trendhunter.com/marissaliu) | Published Sep 23, 2009, updated Nov 19, 2009 | Category: [Naughty](https://www.trendhunter.com/pro/category/naughty-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/new-world-liberation-north-americans-are-finally-starting-to-appreciate-nud ## Key Figures - Trend score: 6.5/10 - Evidence articles: 7 ## What is the New World Naked trend? **New World Naked:** As we creep closer to the end of the decade, Western culture seems to be more open to embracing the human form au naturale. While nudity still holds shock value and is thus being leveraged to generate controversial attention, this form of shockvertising is becoming more justifiable as attitudes shift to more liberal views. ## At a Glance - Evidence: 7 featured examples - Articles from: Aug 7 to Sep 12, 2009 - Published: Sep 23, 2009 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the New World Naked trend ### Newfound Acceptance of Nudity Changing attitudes towards nudity are allowing companies to leverage shockvertising and create marketing campaigns that feature nude models or employees, previously seen as taboo. ### Sensation-based Marketing As consumers are constantly bombarded with advertisements, using surprise or shock value is becoming increasingly important to grab attention and sell products. ### Celebrity Nudity The use of nudity in advertising often relies on the interest generated by featuring famous figures, whether they be models, actresses, or even celebrity chefs. ## What the New World Naked trend means for industry ### For Fashion and Beauty The fashion and beauty industries in particular have been quick to embrace the use of nudity in advertising and photography, often using it to generate a sensual or provocative image. ### For Marketing and Advertising As companies strive to stand out in a crowded market, marketing and advertising agencies are using nudity as a way to create a memorable impression and increase engagement. ### For Media and Journalism There has been a growing concern over how media and journalism are negatively using nudity in reporting, prompting discussion around ethical considerations. ## Trend signals for New World Naked Trend score 6.5 out of 10, from popularity 93%, activity 95%, freshness 8%. - Popularity: 93% - Activity: 95% - Freshness: 8% ## Examples of the New World Naked trend 7 featured examples from Aug 7 to Sep 12, 2009. - [Subway Nudetography](https://www.trendhunter.com/trends/zach-hyman-decent-exposures): Zach Hyman's 'Decent Exposures' Add Pizazz to Public Transit (Category: Naughty) Implication: Zach Hyman's project presents disruptive innovation opportunities for photographers to explore unconventional concepts and challenge societal norms through their work. - [Fashionable Nudetography](https://www.trendhunter.com/trends/vogue-australia-come-as-you-are): Vogue Australia's 'Come As You Are' Shows Skin is Always In (Category: Naughty) Implication: Fashion magazines can seize the opportunity to feature more artistic, boundary-pushing editorial shoots to connect with audiences and increase viewership. - [Museum Nudetography](https://www.trendhunter.com/trends/juergen-teller-paradis): Juergen Teller's Clothes-Free ‘Paradis' Photos at the Louvre (Category: Naughty) Implication: Fashion brands can collaborate with photographers and artists to create provocative campaigns that challenge existing norms and inspire discussion and exploration. - [Nude News Stories](https://www.trendhunter.com/trends/nude-news-media-vice): Vice Magazine Make a Statement on Ill-Intentioned Mass Media (Category: Naughty) Implication: Disruptive innovation opportunities in media and journalism by redefining news reporting to prioritize accuracy, authenticity, and audience satisfaction. - [Nude Cyclist Covers](https://www.trendhunter.com/trends/nude-cyclist): Fixe Magazine Launches in France With Naked Biker Cover (Category: Naughty) Implication: Companies in the cycling apparel industry can take advantage of the trend of nudity in cycling culture by developing more products that cater to consumers who value liberation and… - [Nudevertising Glasses](https://www.trendhunter.com/trends/tom-ford-eyewear-fall-winter-ads): Tom Ford Gets Racy in Fall/Winter Eyewear Ads (Category: Naughty) Implication: The fashion industry can explore shocking advertising and nudity to create memorable and attention-grabbing campaigns. - [Human Form Drawers](https://www.trendhunter.com/trends/wooden-torso-dressers): Peter Rolfe Contructs Wooden Torso Dressers (Category: Art & Design) Implication: Integrating sculptural and nature-inspired designs into furniture manufacturing can provide a competitive edge in the market. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle)