# New Denim Outerwear Designers encourage personalization of the classic jean jacket silhouette. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Mar 14, 2017 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/new-denim-outerwear ## Key Figures - Trend score: 4.6/10 - Evidence articles: 6 ## What is the New Denim Outerwear trend? **New Denim Outerwear:** As consumers look for ways to emphasize individual personality while sticking to staples capable of going from the office to an evening out, many are selecting designer denim jackets that offer unique customizable features or that boast limited edition status from cult brands. Highlighting one of the safer ways one can transform a conventional piece into an outfit-altering fashion statement, this progression underlines the continued influence of the DIY movement, as well as the connection between personalization and exclusivity in the mind of the consumer. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 9, 2016 to Feb 3, 2017 - Published: Mar 14, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the New Denim Outerwear trend ### Co-branded apparel Collaborative denim jackets and apparel by popular designers allows for personalization and exclusivity, showcasing the influence of the DIY movement. ### Graphic designs Bold graphics and unique designs on denim jackets by popular brands such as Levi's create modern and innovative styles that align with punk-influenced aesthetics and streetwear fashion. ### Luxury pet-themed apparel Limited-edition denim jackets by Gucci featuring cat and dog embroidery as well as other unique designs showcase the appeal of high-end and personalized clothing items that reflect the wearer's love for their pets. ## What the New Denim Outerwear trend means for industry ### For Fashion and Apparel The fashion industry can look to co-branded and personalized apparel, bold graphic designs, and luxury-themed styles for inspiration and innovation opportunities. ### For Lifestyle and Pet Care Pet owners and lifestyle brands can leverage the obsession with pet-themed, limited-edition clothing to create engaging and exclusive products. ### For Streetwear and Urban Fashion Youth fashion and streetwear industry can leverage collaborations between designers and brands to create new and innovative styles that resonate with the urban culture and punk-inspired aesthetics. ## Workshop question Where can you provide a sense of customization in your offerings? ## Trend signals for New Denim Outerwear Trend score 4.6 out of 10, from popularity 61%, activity 68%, freshness 8%. - Popularity: 61% - Activity: 68% - Freshness: 8% ## Examples of the New Denim Outerwear trend 6 featured examples from Nov 9, 2016 to Feb 3, 2017. - [Graphic Double Bunny Jackets](https://www.trendhunter.com/trends/levis-trucker-jacket): Levi's Trucker Jacket Was Given a Bold Update with Kinfolk's Help (Category: Fashion) Implication: The fashion industry can make use of graphic design and collaboration to produce eye-catching and exciting new products. - [Western-Themed Designer Apparel](https://www.trendhunter.com/trends/vetements-supreme): A Teaser of the Vetements Supreme Spring/Summer Line Was Released (Category: Fashion) Implication: The fashion and apparel industry can explore the potential of collaborations to create exciting and marketable streetwear collections. - [Co-Branded Trucker Jackets](https://www.trendhunter.com/trends/new-levis): This New Levi's & UNDERCOVER Series Tributes a Style's 50th Anniversary (Category: Fashion) Implication: Fashion brands can leverage co-branding partnerships and limited edition releases to attract customers. - [Collaborative Korean Rapper Apparel](https://www.trendhunter.com/trends/peaceminusone): G-Dragon's PEACEMINUSONE Label Joined with VERBAL and AMBUSH (Category: Fashion) Implication: Fashion retailers can leverage the collaborative fashion design trend by partnering with artists and designers to create exclusive collections that appeal to a wider audience. - [Pet-Branded Luxury Jackets](https://www.trendhunter.com/trends/gucci-jackets): These Limited-Edition Gucci Jackets Feature Embroidered Cats and Dogs (Category: Luxury) Implication: Fashion retailers can capitalize on the trend of pet-branded luxury jackets to attract customers and drive sales. - [Co-Branded Denim Jackets](https://www.trendhunter.com/trends/levis-jacket): This Levi's Jacket Was Made with olette & Ceizer for a New Capsule Line (Category: Fashion) Implication: Co-branded pieces can offer a unique value proposition to consumers and stand out within the crowded fashion industry. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)