# New Bubbly Affluent consumers are indulging themselves with champagne-related products. By [Meghan Young](https://www.trendhunter.com/meghan) | Published Dec 1, 2007, updated Nov 19, 2009 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/new-bubbly-affluent-consumers-are-indulging-themselves-with-champagne-relat ## Key Figures - Trend score: 4.7/10 - Evidence articles: 8 ## What is the New Bubbly trend? **New Bubbly:** Description Champagne has long been a symbol of luxury and indulgence, two of the most yearned for product traits of the past year. Trend Hunter has featured everything from opulent champagne bottles and accessories to $11,000 bottles of Dom Perignon and edible hibiscus flowers that add to the lavish experience. Implications The number of high-net-worth North Americans has grown exponentially in the past few years, and so has the demand for luxury products. It’s important to note that these items aren’t just sought after by “old money” – they’re also popular with “emerging affluents” in the Boomer and Generation X segments. ## At a Glance - Evidence: 8 featured examples - Articles from: Nov 9, 2006 to Sep 8, 2007 - Published: Dec 1, 2007 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the New Bubbly trend ### Luxury Champagne Products As the demand for luxury products grows, businesses can create high-end champagne-related items to capitalize on this affluent segment of the market. ### Mixing Up Alcohol Culture Alcohol culture is increasingly mixing up ingredients and recipes and marketers can fuse classic alcohol products with a more trendy ingredient in order to appeal to the young urban consumer who is acutely aware of drinking trends and social status. ### Cross-Categorization Creating a new category by mixing seemingly incompatible products can be a fruitful innovation opportunity for those companies willing to take the risk. ## What the New Bubbly trend means for industry ### For Luxury Goods The luxury goods industry can create new champagne accessories and products to cater to affluent customers with a desire to flaunt their wealth. ### For Alcohol & Beverages The alcohol and beverage industry can innovate by mixing up ingredients and creating cross-categorization products to appeal to young urban consumers and expand their offerings. ### For Fragrance & Beauty The fragrance and beauty industry can incorporate champagne ingredients into their products to add a touch of luxury and opulence. ## Trend signals for New Bubbly Trend score 4.7 out of 10, from popularity 65%, activity 68%, freshness 8%. - Popularity: 65% - Activity: 68% - Freshness: 8% ## Examples of the New Bubbly trend 8 featured examples from Nov 9, 2006 to Sep 8, 2007. - [Caesars Pocono Resorts](https://www.trendhunter.com/trends/the-land-of-love-caesars-pocono-resorts): In Room Champagne Glass Hot Tub (Category: Special) Implication: The hospitality industry can leverage the trend of themed resorts and romantic getaways to create memorable experiences for guests. - [Sparkling Vodka](https://www.trendhunter.com/trends/sparkling-vodka-the-champagne-of-vodkas): The Champagne of Vodkas (Category: Lifestyle) Implication: Opportunity for the alcohol industry to create mixed ingredient cocktails that appeal to the young urban consumer. - [Edible Flower Art](https://www.trendhunter.com/trends/edible-flower-art-wild-hibiscus-in-syrup): Wild Hibiscus In Syrup (Category: Art & Design) Implication: Restaurants and bars can adopt the trend of using edible flowers as an innovative way to elevate their menu items and beverages, creating memorable and Instagram-worthy experience… - [Champagne Beer](https://www.trendhunter.com/trends/champagne-beer-adding-glitz-glam-to-your-beer): Adding Glitz & Glam To Your Beer (Category: Lifestyle) Implication: Disruptive innovation opportunity: Collaborate with breweries and wineries to explore cross-industry partnerships and create innovative beverage products. - [$11,000 Champagne](https://www.trendhunter.com/trends/11000-dom-perignon-champagne): A Dom Expensive Luxury (Category: Luxury) Implication: The luxury alcohol market presents an opportunity for further disruption and growth, as high-priced, exclusive beverages continue to gain popularity among consumers. - [Champagne Parachute](https://www.trendhunter.com/trends/champagne-parachute) (Category: Tech) Implication: The Champagne Parachute offers a unique and interactive entertainment experience, making it an exciting innovation for the entertainment industry. - [Champagne-Infused Fragrance](https://www.trendhunter.com/trends/champagne-sean-john): Sean John Bubbles With Luxury (Category: Luxury) Implication: Disruptive innovation opportunity: Explore the use of premium and unique ingredients to create luxurious products across various industries, such as fashion, accessories, and home… - [Sheepskin Champagne Glove](https://www.trendhunter.com/trends/dollypop-by-dirk-wynants): DollyPop by Dirk Wynants (Category: Art & Design) Implication: Luxury brands can explore the use of sheepskin koozies to elevate the drinking experience and offer unique products that appeal to high-end consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)