# Neutral Hair Care Brands in the hair care space adopt gender-neutral branding. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 3, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/neutral-hair-care ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Neutral Hair Care trend? **Neutral Hair Care:** Taking note of the popularity of gender-neutral branding in cosmetic and skincare industries, brands in the hair care space are adopting their own versions of gender-neutrality into their products. Both in research and in branding, these items are able to appeal to a broader range of demographics. ## The consumer insight behind the Neutral Hair Care trend Young consumers today are increasingly pointing out the frivolity of gendered marketing, and are less inclined to purchase items just because they're targeted to the gender they identify as. This comes as their understanding of gender issues and politics is more readily informed by their peers and easy access to information online. As a result, trends in everything from pop-culture to fashion are blending aesthetics and forgoing traditional gender norms. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 24, 2018 to Feb 4, 2020 - Published: Feb 3, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Themes within the Neutral Hair Care trend ### Gender-Neutral Hair Care Brands in the hair care space are adopting gender-neutrality into their products to appeal to a broader range of demographics. ### Unisex Personal Grooming Brands are introducing grooming and body care products that are exclusively available and created for everybody and every body. ### Shareable Clean Haircare Drugstore beauty brands are producing haircare products that are simple, affordable, vegan, cruelty-free, dermatologist-tested, and free from synthetic fragrances that are straightforward and meant to be shared. ## What the Neutral Hair Care trend means for industry ### For Personal Care Gender-neutral and unisex personal care products are in high demand, and companies should respond by creating more unisex personal care and beauty products targeting Millennials and Gen Z consumers. ### For Skin Care Universal appeal and gender-neutral body care and skin-nourishing ingredients targeting Millennials and Gen Z consumers are welcomed by a market in need of unisex personal grooming options. ### For Hair Styling Simple, effective, and convenient hairstyling products that create the look and feel of textured hair are popular in the unisex market. ## Workshop question How is your brand catering to the values and priorities of its Gen Z customer? ## Trend signals for Neutral Hair Care Trend score 3.7 out of 10, from popularity 50%, activity 52%, freshness 9%. - Popularity: 50% - Activity: 52% - Freshness: 9% ## Examples of the Neutral Hair Care trend 5 featured examples from Feb 24, 2018 to Feb 4, 2020. - [Gender-Neutral Clean Haircare](https://www.trendhunter.com/trends/clean-haircare): Odele Makes Shareable Clean Haircare for Cleansing & Conditioning (Category: Fashion) Implication: Opportunities for personal care brands to capitalize on the gender-neutral and clean haircare trends to expand their product lines. - [Gender-Neutral Grooming Brands](https://www.trendhunter.com/trends/made-for-you): BIC's Made For YOU Brand Makes Products for Everybody (Category: Fashion) Implication: The personal care industry can leverage the demand for gender-neutral grooming products by developing innovative and inclusive product lines. - [Athlete-Tested Unisex Deodorants](https://www.trendhunter.com/trends/art-of-sport): Kobe Bryant's Art of Sport Products Spotlight Performance (Category: Lifestyle) Implication: There is an opportunity for brands to innovate in the skincare and bodycare industry by using athlete-tested and natural ingredients. - [Texturizing Unisex Hair Putties](https://www.trendhunter.com/trends/perfect-putty): The Fatboy Perfect Putty Creates a Textural Finish and Matte Sheen (Category: Marketing) Implication: The haircare industry can capitalize on the increasing demand for unisex products by creating inclusive formulations and marketing strategies that cater to a broader range of cons… - [Naturally Scented Dry Shampoos](https://www.trendhunter.com/trends/hair-dust): The Empire Apothecary Hair Dust is Made with Organic Ingredients (Category: Fashion) Implication: Opportunity within the beauty and personal care industry to introduce innovative dry shampoos that cater to specific consumer needs. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)