# Neutral Beverage Beverage brands prioritize carbon-neutral or negative production. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 25, 2020 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/neutral-beverage ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Neutral Beverage trend? **Neutral Beverage:** Brands in the beverage space are re-shifting production processes to reduce their impact on the environment--aiming for carbon-neutral or negative outputs. Brands attempting this include everything from water to alcohol beverages. ## The consumer insight behind the Neutral Beverage trend As consumers become aware of climate change and how brands fuel the problem, they increasingly expect that brands prioritize things like waste-reduction, carbon offsetting and environmentally friendly production. Consumers are left with few impactful choices when it comes to eco-friendly consumption, but they seek out brands that are making even small changes to improve. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 21 to Aug 25, 2020 - Published: Aug 25, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Neutral Beverage trend ### Carbon-Neutral Production Beverage brands are prioritizing carbon-neutral or negative production processes in response to growing eco-conscious consumer demands. ### Sustainable Packaging Eco-friendly packaging options such as fully recyclable cartons sourced from sustainable materials are being developed for the beverage industry. ### Transition to Renewable Energy Beverage brands are moving towards powering their production with 100% renewable electricity in order to reach net-zero carbon emissions. ## What the Neutral Beverage trend means for industry ### For Beverage Production The beverage industry can invest in sustainable production methods such as carbon-neutral processes and sustainable packaging options. ### For Renewable Energy There is an opportunity in renewable energy to provide sustainable electricity options for beverage production facilities. ### For Climate Action and Sustainability Consulting Consulting services for sustainable practices such as carbon-offsetting and waste-reduction can help the beverage industry meet consumer demands for eco-conscious consumption. ## Workshop question How is your brand prioritizing reducing its carbon output, or impact on the environment in general? ## Trend signals for Neutral Beverage Trend score 4.2 out of 10, from popularity 62%, activity 54%, freshness 9%. - Popularity: 62% - Activity: 54% - Freshness: 9% ## Examples of the Neutral Beverage trend 4 featured examples from Apr 21 to Aug 25, 2020. - [Sustainably Crafted Carton Packaging](https://www.trendhunter.com/trends/elopak-purepak-imagine): The Elopak Pure-Pak Imagine Beverage Carton is Eco-Friendly (Category: Eco) Implication: There is an opportunity for companies in the packaging industry to create sustainable and eco-friendly packaging options for various products, such as beverages and food. - [Carbon-Negative Beer Brands](https://www.trendhunter.com/trends/brewdog-craft-brewery): BrewDog Craft Brewery Has Made an Eco-Friendly Announcement (Category: Eco) Implication: Craft breweries can follow BrewDog's lead and prioritize sustainability by becoming carbon-negative, investing in sustainable initiatives, and creating climate action programs to… - [Carbon-Neutral Water Brands](https://www.trendhunter.com/trends/carbon-neutrality): Evian Has Announced Carbon Neutrality Certified by the Carbon Trust (Category: Eco) Implication: Potential for creating disruptive carbon-neutral brands and products in the bottled water industry. - [Carbon-Neutral Distilleries](https://www.trendhunter.com/trends/new-distillery): Diageo's New Distillery Will Be One of the Largest in North America (Category: Eco) Implication: Distillery companies could adopt carbon-neutral initiatives and renewable energy sources, as Diageo has demonstrated, to reduce their carbon footprint and provide sustainable prod… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)