# Neoteric Banking High-tech innovations make banking more secure and practical. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 18, 2008, updated Oct 15, 2008 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/neoteric-banking-the-high-tech-innovations-to-make-banking-more-secure-and ## Key Figures - Trend score: 3.5/10 - Evidence articles: 7 ## What is the Neoteric Banking trend? **Neoteric Banking:** Consumers are in dire search of financial institutions that will offer them a simultaneous rise in security, speed and efficiency. Product innovators are combining modern technology with customized products and services, from designer credit cards to pay-by-phone and USB train tickets. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 11, 2006 to Aug 30, 2008 - Published: Sep 18, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Neoteric Banking trend ### Biometric Security Businesses that are able to deliver the most advanced technology and cutting-edge innovations in their products will likely generate high-levels of success. ### Mobile Wallets Products that enable phone payments and allow users to purchase products remotely will change the way consumers pay for goods. ### Customized Designs Financial institutions that offer consumers customized products and services, such as designer credit cards, will experience greater success due to rising demand for uniquely personalized financial solutions. ## What the Neoteric Banking trend means for industry ### For Finance Business professionals in the finance industry can explore the rise of biometric security, mobile wallet adoption, and customized design offerings to develop innovative solutions that align with consumer demands. ### For Retail Retail professionals can benefit from the trend of mobile wallets to offer a more streamlined and technology-driven shopping experience for customers. ### For Technology Professionals in the technology industry can explore biometric security to develop new and innovative solutions to protect sensitive data and offer more secure devices for personal or business use. ## Trend signals for Neoteric Banking Trend score 3.5 out of 10, from popularity 46%, activity 51%, freshness 8%. - Popularity: 46% - Activity: 51% - Freshness: 8% ## Examples of the Neoteric Banking trend 7 featured examples from Mar 11, 2006 to Aug 30, 2008. - [Future Phone with Integrated Credit Card and Media Player](https://www.trendhunter.com/trends/future-phone-with-integrated-credit-card-and-media-player) (Category: Unique) Implication: The mobile devices industry has the opportunity to lead the trend towards creating integrated devices by combining features such as GPS, remote controls, and virtual wallets into… - [High-Tech Savings & Donation](https://www.trendhunter.com/trends/credit-card-pig-bank): Credit Card Pig Bank (Category: Unique) Implication: The credit card pig bank presents an opportunity for banks and credit card companies to develop and promote contactless payment solutions. - [Diamond Studded Credit Cards](https://www.trendhunter.com/trends/diamond-studded-credit-cards) (Category: Luxury) Implication: Opportunity for credit card companies to tap into the luxury market segment and design high-end cards with unique features to attract affluent customers. - [Finger Vein Scanners](https://www.trendhunter.com/trends/cardless-payment-system-using-finger-veins): Hitachi's High Tech Security (Category: Tech) Implication: Disruptive innovation opportunities in developing biometric-based security systems. - [Cellphones As Cash](https://www.trendhunter.com/trends/virtual-wallets): Our Next Virtual Wallets (Category: Tech) Implication: Developing mobile apps and secure payment systems can tap into the growing demand for smartphone-based financial services. - [Protecting Your Plastic](https://www.trendhunter.com/trends/protecting-your-plastic-credit-card-sleeve-hides-number): Credit Card Sleeve Hides Number (Category: Unique) Implication: Fintech companies have the potential to develop and market advanced credit card protection solutions. - [Pay For Dinner With Your Cellphone](https://www.trendhunter.com/trends/pay-for-dinner-with-your-cellphone-paypal-mobile): PayPal Mobile (Category: Tech) Implication: The e-commerce industry can leverage mobile payment convenience to attract more customers and increase sales. ## Recent trend clusters - 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