# Neon Pervasian The return of neon fashion and simultaneous integration of fluorescent interiors. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 15, 2008, updated Nov 19, 2009 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/neon-pervasian-the-return-of-neon-fashion-and-simultaneous-integration-of-f ## Key Figures - Trend score: 5.6/10 - Evidence articles: 10 ## What is the Neon Pervasian trend? **Neon Pervasian:** Neon is coming back as one of the hottest fashions for daring dressers, a sharp contrast to the dull greys on the other end of the style spectrum. It’s also debuting in untraditional places like fluorescent animals. The neon fad reflects a strong desire to be noticed and to stand out. ## At a Glance - Evidence: 10 featured examples - Articles from: Dec 16, 2007 to Jun 27, 2008 - Published: Sep 15, 2008 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Neon Pervasian trend ### Neon Fashion Neon fashion is making a comeback as one of the hottest fashions for daring dressers, reflecting a strong desire to be noticed and to stand out ### Glow-in-the-Dark Animals Glow-in-the-dark animals using genetically modified florescent protein as a way to study pollutants in fish and water without harming the ecosystem ### Rainbow Fashion The rise of crayon-box couture is no coincidence; the fashion industry is embracing the more fantastical, fun and child-like aspect of adornment as an antidote to the sleek, harsh style that dominated the runway for quite some time ## What the Neon Pervasian trend means for industry ### For Fashion & Apparel The fashion and apparel industry can leverage neon colors and rainbow designs to add a sense of fun and child-like elements to clothing lines ### For Animal Testing & Research Genetically modified florescent protein in animals provides a non-intrusive way to study pollutants in fish and waterways for the ecologically conscious industry ### For Personal Care & Household Products The household industry can introduce vibrantly colored products like Renova's neon TP that adds a crisp design to an item that's otherwise overlooked ## Trend signals for Neon Pervasian Trend score 5.6 out of 10, from popularity 74%, activity 85%, freshness 8%. - Popularity: 74% - Activity: 85% - Freshness: 8% ## Examples of the Neon Pervasian trend 10 featured examples from Dec 16, 2007 to Jun 27, 2008. - [Neon Fashion](https://www.trendhunter.com/trends/neon-fashion-victoria-beckham): Victoria Beckham's Vibrant Yellow Tube Dress (Category: Fashion) Implication: Fashion brands and designers can embrace neon fashion trends and incorporate them into their collections. - [Glow-in-the-Dark Animals](https://www.trendhunter.com/trends/glowing-pigs): Fluorescent Green Pigs (Category: Unique) Implication: Using genetic engineering to develop new applications for medicine, agriculture, and environmental solutions. - [Neon Fashion](https://www.trendhunter.com/trends/neon-fashion-spring): Electric Clothes & Accessories (Category: Fashion) Implication: Disruptive innovation opportunity: Use neon fashion as an entry point to explore sustainable and eco-friendly practices within the fashion industry. - [Neon Denim](https://www.trendhunter.com/trends/neon-denim-cali-glow-in-the-dark-denim): Cali Glow In The Dark Denim (Category: Art & Design) Implication: Fashion companies can utilize glow-in-the-dark technology and limited edition runs to differentiate their product and increase demand. - [Glowing Cats](https://www.trendhunter.com/trends/designer-kitties-will-glow-in-the-dark-after-genetic-change): Genetic Clones With Skin that Glows (Category: Unique) Implication: Application of genetic cloning and fluorescent protein technology can revolutionize the study of genetic diseases and aid in developing treatments. - [Genetically Engineered Pets](https://www.trendhunter.com/trends/fluorescent-glofish): Fluorescent GloFish (Category: Unique) Implication: The pet industry can capitalize on the trend of genetically-engineered pets by offering new and innovative products and services that cater to the needs and desires of pet owners… - [Rainbow Fashion](https://www.trendhunter.com/trends/fashion-rainbow-colors-are-hot): Vibrant & Multi-Colored Is Hot (Category: Luxury) Implication: Incorporating vibrant and multi-colored designs into clothing lines to attract customers seeking a more expressive and joyful style. - [Colored Toilet Paper](https://www.trendhunter.com/trends/colored-toilet-paper-renova): Renova Adds Neon TP (Update) (Category: Art & Design) Implication: Toilet paper manufacturers can capitalize on the trend of colored toilet paper by expanding their product lines and offering a variety of colors and designs to cater to different… - [Neon Fashion](https://www.trendhunter.com/trends/neon-fashion-spring1): Hues to Highlight Spring (Category: Fashion) Implication: Fashion industry could leverage neon and shocking colors to create trendy, fashionable pieces that push boundaries and capture attention. - [Vibrant Yellow Fashion](https://www.trendhunter.com/trends/vibrant-yellow-fashion-sunny-shades-for-summer): Sunny Shades for Summer (Category: Fashion) Implication: Fashion brands can integrate vibrant yellow fashion into their summer collections. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)