# Undergarment Neutrality Fashion labels reject the gender binary through neutral underwear designs. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Jun 23, 2015 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/negligee-neutrality-fashion-labels-home-in-on-gender-neutral-lingerie-produ ## Key Figures - Trend score: 4.4/10 - Evidence articles: 2 ## What is the Undergarment Neutrality trend? **Undergarment Neutrality:** Gender neutrality is extending into the undergarment industry. While previously known for marketing products as either male or female, new lines are opting for a more inclusive approach. This meets the tone of the younger consumer market, which is moving away from traditionalism and towards a more progressive outlook. ## At a Glance - Evidence: 2 featured examples - Articles from: Jul 28, 2014 to May 27, 2015 - Published: Jun 23, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Examples of the Undergarment Neutrality trend 2 featured examples from Jul 28, 2014 to May 27, 2015. - [Cancer Survivor Models](https://www.trendhunter.com/trends/play-out-underwear): Play Out Underwear Uses Breast Cancer Survivors to Redefine Femininity (Category: Fashion) Implication: Opportunity to create inclusive and empowering clothing lines that cater to diverse body types and experiences. - [Flamboyant Varsity Apparel](https://www.trendhunter.com/trends/allan-vos): Allan Vos Shows Some Skin With His Latest Menswear Presentation (Category: Fashion) Implication: The fashion industry can capitalize on the trend towards expressive and boundary-pushing menswear styles by creating bold clothing lines that embrace flamboyancy, gender fluidity… **Workshop question:** Is there a new tactic your brand could implement to become more progressive? Consider social media, design, branding, packaging, etc. ## Themes within the Undergarment Neutrality trend ### Genderless fashion With a more inclusive approach to undergarments, gender neutrality is extending into the undergarment industry; creating opportunities for fashion designers to reject the gender binary through neutral clothing designs. ### Androgynous clothing designs With clothing designs that present fans with androgynous menswear looks that are showcased alongside sculptural muscle jackets, there's an opportunity to push style boundaries to accommodate all sexes and body types. ### Innovative lingerie branding POM POM employs dynamic, geometrical, and eye-catching paper packaging to differentiate its line of products from the competition. Creating visually stunning lingerie that is not only flirty or sexy but work-oriented that can be worn all day presents opportunities in branding. ## What the Undergarment Neutrality trend means for industry ### For Fashion Designers With a more inclusive approach to undergarments, there's an opportunity for fashion designers to push style boundaries and progress towards genderless fashion. ### For Marketing Marketing can capitalize on the trend of gender-neutral underwear lines by creating products that focus less on sex or gender and more on individuality and inclusiveness. ### For Lifestyle Products Gender-neutral lines are not only making strides in the clothing industry, but also the lifestyle product area with innovative and inclusive branding opportunities. ## Trend signals for Undergarment Neutrality Trend score 4.4 out of 10, from popularity 59%, activity 65%, freshness 8%. - Popularity: 59% - Activity: 65% - Freshness: 8% ## Recent trend clusters - [Collaged Uppers](https://www.trendhunter.com/protrends/mixed-material-sneakers) (Fashion) - [Occasion Coding](https://www.trendhunter.com/protrends/commemorative-watch-design) (Fashion) - [Muted Motion](https://www.trendhunter.com/protrends/earth-tone-runners) (Fashion) - [Material Mashups](https://www.trendhunter.com/protrends/unexpected-jacket-materials) (Fashion) ## Trending in Fashion - [Jewelry Advent Calendars](https://www.trendhunter.com/trends/pandora-2026-advent-calendar) - [Weatherproof Mid-Top Sneakers](https://www.trendhunter.com/trends/weatherproof-mid-top-sneakers) - [Football Throwback Sneakers](https://www.trendhunter.com/trends/football-throwback-sneakers) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) All articles: [Fashion](https://www.trendhunter.com/fashion)