# Navigated Novelty Brands target the specific needs of new fathers through smartphone apps. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published May 21, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/navigated-novelty ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Navigated Novelty trend? **Navigated Novelty:** Tech companies are developing smartphone apps that address the specific needs of new dads. This digital shift signifies a strong connection between contemporary parenthood and digital tools, especially as a way to enhance the know-how of expectant fathers. Considering the many functions served by parents, brands can apply this shift to numerous retail categories. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 29 to Dec 16, 2014 - Published: May 21, 2015 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Navigated Novelty trend ### Digital tools for new dads Tech companies are developing smartphone apps to address the specific needs of new dads to enhance their know-how, which signifies a strong connection between contemporary parenthood and digital tools. ### Customized apps for expectant fathers The development of apps with specific information, how-to guides, and tools to assist new dads during pregnancy and early parenthood signifies a shift towards customization in digital tools for parenting. ### Humorous yet practical fatherhood apps The development of practical apps with a humorous tone to make parenting easier for first-time dads and increasing accessibility of information suggests an opportunity for the development of more user-friendly and approachable digital tools in the parenting industry. ## What the Navigated Novelty trend means for industry ### For Mobile Applications Industry The increase in the number of apps catering to the specific needs of new dads is an opportunity for the mobile applications industry to expand its reach in the parenting niche market. ### For Parenting Education Industry The growing usage of digital tools to educate and assist new fathers in parenting and pregnancy presents growth opportunities for the parenting education industry to integrate digital tools in their services. ### For Consumer Goods Industry The shift towards multiple retail categories catering to the needs of new dads presents an opportunity for the consumer goods industry to create personalized products and services for this market segment. ## Workshop question What are some ways you can leverage Millennial connectivity for your company? ## Trend signals for Navigated Novelty Trend score 3.2 out of 10, from popularity 52%, activity 35%, freshness 8%. - Popularity: 52% - Activity: 35% - Freshness: 8% ## Examples of the Navigated Novelty trend 5 featured examples from Apr 29 to Dec 16, 2014. - [Fatherly Preparedness Apps](https://www.trendhunter.com/trends/tips-for-new-dad): This App Provides a Series of Quick Tips for New Dads (Category: Lifestyle) Implication: Creating mobile apps and other technological solutions for new parents to help them navigate the difficulties of parenthood can significantly contribute to the growth of the paren… - [Fatherhood Survival Apps](https://www.trendhunter.com/trends/daddyo): The Daddyo App Helps New Dads Navigate Fatherhood (Category: Tech) Implication: The parenting app industry can further develop apps like Daddyo that provide easy-to-follow guidance on child-rearing and connect new parents with a supportive community. - [Clueless Father Apps](https://www.trendhunter.com/trends/whos-your-daddy-app): The 'Who's Your Daddy?' App Assists First-Time Dads (Category: Tech) Implication: The industry that creates and develops innovative mobile applications, catering to a wide range of user needs and preferences. - [First-Time Father Apps](https://www.trendhunter.com/trends/new-father): ‘Who’s Your Daddy’ Will Help Eliminate New Father Fears (Category: Tech) Implication: The parenting industry can leverage the 'Who's Your Daddy' app and similar fatherhood preparation apps to provide innovative solutions and support for first-time fathers. - [Expectant Father Apps](https://www.trendhunter.com/trends/pregnant-dad): Pregnant Dad is a Handy App That Keeps Expecting Families Organized (Category: Tech) Implication: Healthcare industries could develop or partner with app developers to create pregnancy and baby development apps that offer more specific and personalized medical information. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)