# Nature-Sourced Skincare Chinese beauty brands tap into natural ingredients to boost appeal. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Feb 7, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/naturesourced-skincare ## Key Figures - Trend score: 2.7/10 - Evidence articles: 7 ## What is the Nature-Sourced Skincare trend? **Nature-Sourced Skincare:** Tapping into a traditional holistic health mindset, Chinese skincare and beauty brands are touting natural ingredients as a way to set themselves apart and position themselves as superior to competitors. Often highlighting these extracts, fruits and other sources as the stars of the formulations, this focus on specific ingredients found in nature offers consumers a sense of familiarity. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 18, 2014 to Feb 7, 2017 - Published: Feb 7, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Themes within the Nature-Sourced Skincare trend ### Natural Ingredients in Skincare The focus on natural ingredients in skincare products offers disruptive innovation opportunities to create authentic and holistic formulations that cater to consumers looking for a more familiar and traditional approach to skincare. ### Unisex Beauty Products The trend towards unisex packaging and formulations in beauty and skincare provide disruptive innovation opportunities to create inclusive products that appeal to a wider audience that is seeking simplicity in their daily routines. ### Fungi-Based Skincare The use of fungi and mushrooms as hero ingredients in beauty and skincare formulations provide disruptive innovation opportunities to promote the unique benefits of these naturally occurring ingredients in delivering age-defying results and optimal skin health. ## What the Nature-Sourced Skincare trend means for industry ### For Beauty and Skincare These trends impact the beauty and skincare industry by creating opportunities to innovate and differentiate products to cater to a more conscious and discerning consumer base. ### For Health and Wellness The focus on natural and holistic ingredients in emerging beauty and skincare products suggests similar trends may occur in the health and wellness industry as consumers continue to seek traditional and herbal remedies for everyday ailments. ### For Consumer Products The demand for unisex and simplified packaging and formulations in these emerging beauty and skincare trends reflects a wider trend towards minimalism and convenience in consumer products as a whole. ## Workshop question How can you tap into familiar traditions in order to increase a sense of authenticity? ## Trend signals for Nature-Sourced Skincare Trend score 2.7 out of 10, from popularity 40%, activity 34%, freshness 8%. - Popularity: 40% - Activity: 34% - Freshness: 8% ## Examples of the Nature-Sourced Skincare trend 7 featured examples from Jan 18, 2014 to Feb 7, 2017. - [Collaged Skincare Packaging](https://www.trendhunter.com/trends/mika-for-shu): The Mika for Shu Line is Vibrantly Inspired by Nature (Category: Fashion) Implication: Opportunity for disruptive innovation: Integrate sustainable and eco-friendly packaging materials and practices to meet the growing demand for environmentally conscious beauty pro… - [Unisex Bath Products](https://www.trendhunter.com/trends/unisex-bath-products): Purearth Boasts Minimalist Branding that Will Appeal to All Genders (Category: Art & Design) Implication: The beauty and personal care industry can leverage the trend of unisex bath products and minimalist branding to develop gender-neutral products that cater to a wider consumer base. - [Anti-Aging Pearl Powders](https://www.trendhunter.com/trends/pearl-powder): Wei East's Ageless Correcting Powder Balances and Perfects Skin (Category: Fashion) Implication: Disruptive innovation opportunity: Explore new formulations and textures to create lightweight and multi-functional makeup products. - [Bee Venom Face Masks](https://www.trendhunter.com/trends/anti-wrinkle-cream): Wei Beauty's Anti-Wrinkle Cream Masks are Powered by Manuka Bee Venom (Category: Life-Stages) Implication: Opportunities for companies to develop sustainable and innovative skincare products to meet consumer demand for natural ingredients and personalized applications. - [Powdered Pearl Cosmetics](https://www.trendhunter.com/trends/powdered-pearl): This Product is a Remedy That Nourishes and Moisturizes Skin (Category: Fashion) Implication: The skincare industry can leverage the benefits of powdered pearl to develop new and effective moisturizing products. - [Fungi-Based Eye Creams](https://www.trendhunter.com/trends/black-mushrooms): This Eye Cream by Wei East is Made with Black Mushrooms (Category: Fashion) Implication: The skincare industry can explore the use of fungi-based ingredients and formulations to meet the demand for natural and sustainable beauty products. - [Balancing Skincare Kits](https://www.trendhunter.com/trends/balancing-skincare): Herborist's Value Set Offers Cleansing, Toning and Emulsion Products (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce new technology or formulations to the skincare industry to improve effectiveness and address evolving consumer needs. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)