# Nature Mimicry Beauty products reference natural elements in their packaging. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Apr 28, 2015 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/nature-mimicry ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Nature Mimicry trend? **Nature Mimicry:** Recognizing the universality of the holistic health movement, many beauty brands emerging from Asia are updating packaging to reflect natural elements. Whether intended to reference the products' ingredients, or simply relate to nature on a broader level, this shift reveals that consumers respond to branding that offers a more tangible connection to nature. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 24 to Apr 27, 2015 - Published: Apr 28, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Themes within the Nature Mimicry trend ### Nature-Inspired Packaging Beauty brands are updating packaging to reflect natural elements. ### Exotic Ingredients Beauty products are incorporating unusual ingredients such as starfish extract. ### Cutesy Appearance Beauty products package their contents in a visually appealing and whimsical way. ## What the Nature Mimicry trend means for industry ### For Skincare Skincare companies can incorporate exotic ingredients and unique packaging to stand out in the crowded beauty space. ### For Cosmetics Cosmetics companies can tap into the trend of cutesy packaging to create a memorable and unique product. ### For Consumer Goods Companies in the consumer goods industry can explore how using eco-friendly or natural packaging can appeal to consumers and result in brand loyalty. ## Workshop question How can your brand create more authentic connections with its consumers? ## Trend signals for Nature Mimicry Trend score 4.2 out of 10, from popularity 72%, activity 45%, freshness 8%. - Popularity: 72% - Activity: 45% - Freshness: 8% ## Examples of the Nature Mimicry trend 4 featured examples from Apr 24 to Apr 27, 2015. - [Fruity Cosmetics Packaging](https://www.trendhunter.com/trends/baviphat): This Peach Baviphat Peeling Gel Comes in a Fresh Jar (Category: Fashion) Implication: Opportunity for the beauty and skincare industry to innovate in product packaging and formulation. - [Egg-Inspired Skincare Branding](https://www.trendhunter.com/trends/tonymoly-egg-pore): The TONYMOLY Egg Pore Tightening Mask Packaging Resembles Food (Category: Fashion) Implication: Innovative packaging concepts that imitate edible items and natural ingredients for skincare products can disrupt the industry. - [Dewy Skincare Bottles](https://www.trendhunter.com/trends/aqua-fantasy): Holika Holika's Aqua Fantasy Packaging Shows Off Its Icelandic Roots (Category: Fashion) Implication: Innovative formulations and packaging techniques can introduce new products that utilize glacial ingredients and nature-inspired designs, attracting consumers seeking effective an… - [Starfish Extract Creams](https://www.trendhunter.com/trends/anti-aging-cream): Mizon's Miracle Anti-Aging Cream is Made with 70% Starfish Extract (Category: Fashion) Implication: Innovative startups and established brands within the skincare industry can explore the use of starfish extract and other natural ingredients to disrupt the anti-aging and regener… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)