# Naturalized Fertilizer Plant fertilizers use non-toxic ingredients to deepen natural escapism. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Apr 11, 2019 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/naturalized-fertilized ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Naturalized Fertilizer trend? **Naturalized Fertilizer:** An increasing number of plant and lawn care brands are releasing non-toxic fertilizer solutions to support healthy plant growth without the use of harsh chemicals. As more Millennials and Gen Z take up gardening or plant care as a hobby, they're bringing their values towards environmental consciousness into the plant care chemical space. ## The consumer insight behind the Naturalized Fertilizer trend Consumers, especially Millennials and Gen Z, take a strong stance against products that are full of chemicals and potentially toxic ingredients. This attitude is applied to all possible facets of their lifestyle—from the food and skincare category to the home environment. By opting-in for non-toxic products across the board, consumers are assured that they can stay as healthy as possible, while minimizing their personal impact on the climate. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 10, 2019 - Published: Apr 11, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Naturalized Fertilizer trend ### Non-Toxic Plant Care Solutions An increasing number of plant and lawn care brands are releasing non-toxic fertilizer solutions to support healthy plant growth without the use of harsh chemicals. ### Environmental Consciousness in Plant Care Chemical Space More Millennials and Gen Z take up gardening or plant care as a hobby, bringing their values towards environmental consciousness into the plant care chemical space. ### Organic Fertilizers From naturalized fertilizers to marine phytoplankton fertilizers, organic fertilizers continue to gain popularity as consumers seek safe and eco-friendly alternatives. ## What the Naturalized Fertilizer trend means for industry ### For Gardening and Landscaping As more consumers take up gardening as a hobby, the industry stands to benefit from the growing demand for non-toxic and eco-friendly plant care solutions. ### For Eco-Friendly Consumer Products As consumers become increasingly environmentally conscious, businesses in the eco-friendly consumer products space can benefit from offering safe and non-toxic alternatives. ### For Pet Care Pet owners seeking a safe and toxin-free garden for their pets can find value in products that prioritize the health of plants and soil without relying on harsh chemicals. ## Workshop question What kind of impact might the elimination of harsh chemicals from the production process have on your overall consumer experience? ## Trend signals for Naturalized Fertilizer Trend score 3.4 out of 10, from popularity 53%, activity 41%, freshness 8%. - Popularity: 53% - Activity: 41% - Freshness: 8% ## Examples of the Naturalized Fertilizer trend 4 featured examples from Apr 10, 2019. - [Mineral Plant Fertilizer Sprays](https://www.trendhunter.com/trends/fertilizer-spray): Suppleplant Tropical Love is a Natural Plant Supplement (Category: Eco) Implication: The gardening and landscaping industry can explore the market for natural plant supplements like Suppleplant Tropical Love. - [Eco-Friendly Soil Food Products](https://www.trendhunter.com/trends/sun-country-organics): Sun Country Organics' Biochar Solution Increases Water Retention (Category: Eco) Implication: Sun Country Organics' Biochar Solution and organic fertilizer products have potential to disrupt the traditional landscaping and gardening industry by offering sustainable and non… - [Organic Plant Growth Aids](https://www.trendhunter.com/trends/non-toxic-fertilizer): Gaia Green's All Purpose 4-4-4 Solution is a Non-Toxic Fertilizer (Category: Art & Design) Implication: In the agriculture industry, companies can benefit from the growing trend of sustainability by creating and marketing environmentally friendly products and methods of plant growth. - [Marine Phytoplankton Fertilizers](https://www.trendhunter.com/trends/maraphyl-soil-enhancer): The MARAPHYL Soil Enhancer is Made in Vancouver Island Canada (Category: Eco) Implication: The use of organic fertilizers like MARAPHYL can benefit the organic farming industry by providing sustainable and chemical-free options for enhancing soil and plant health. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)