# Urbane Naturalism Wooden decor & furnishings let city-dwellers bring the outdoors, indoors. By [Joanne Lam](https://www.trendhunter.com/joanne), Senior Editor | Published Apr 22, 2011, updated May 18, 2011 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/naturalistic-living-consumers-are-hoping-to-stylishly-bring-the ## Key Figures - Trend score: 5.5/10 - Evidence articles: 10 ## What is the Urbane Naturalism trend? **Urbane Naturalism:** With nature-focused concepts becoming increasingly prevalent within today’s society, companies are providing a more practical approach for consumers to incorporate nature into their own lives. Giving customers the option of furniture pieces and home decor with an all-wooden touch, businesses are attending to a market who wants to enjoy the outdoors even when they’re in the city. ## At a Glance - Evidence: 10 featured examples - Articles from: Aug 20, 2010 to Apr 21, 2011 - Published: Apr 22, 2011 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Urbane Naturalism trend ### Nature-Inspired Design Businesses are attending to a market who wants to enjoy the outdoors even when they’re in the city by providing customers with furniture pieces and home decor with an all-wooden touch. ### Sustainable and Eco-Friendly Design Designers and manufacturers are finding ways to incorporate sustainable materials and techniques into their designs, such as utilizing wood and creating furniture through traditional wooden boat building techniques. ### Maximizing Interior Space Designers are utilizing every inch of interior space by incorporating multifunctional furniture that can act as storage or incorporating furniture that doubles as shelving, such as converting walls into bookshelves. ## What the Urbane Naturalism trend means for industry ### For Interior Design Wooden furniture and decor, sustainable design techniques, and maximizing interior space are all trends that can be applied in the interior design industry to create unique and functional living spaces. ### For Furniture Manufacturing Incorporating sustainable materials such as wood and utilizing traditional wooden boat building techniques can set furniture manufacturers apart in an increasingly eco-conscious market. ### For Home Construction Designing homes with timber frames and using wooden shutters can create unique and visually striking architecture, while offering the added benefit of utilizing sustainable and natural materials. ## Trend signals for Urbane Naturalism Trend score 5.5 out of 10, from popularity 76%, activity 82%, freshness 8%. - Popularity: 76% - Activity: 82% - Freshness: 8% ## Examples of the Urbane Naturalism trend 10 featured examples from Aug 20, 2010 to Apr 21, 2011. - [Luxurious Wooden Washrooms](https://www.trendhunter.com/trends/flora-style-fusion-bathroom-line): The Flora Style Fusion Bathroom Line is Rich and Refined (Category: Art & Design) Implication: Companies can invest in creating premium bathroom fixtures with luxurious materials and intricate designs to appeal to consumers seeking high-end and personalized bathroom experie… - [Gridded Interior Abodes](https://www.trendhunter.com/trends/kazuya-morita): Kazuya Morita Designs a Haven for Bookworms (Category: Art & Design) Implication: Creating innovative interior designs that incorporate customizable storage solutions for clients with smaller living spaces. - [Roofed Treehouse Residences](https://www.trendhunter.com/trends/suppose-esign-house-in-fukawa): The Suppose Design House in Fukawa Encases Cantilevered Spaces (Category: Art & Design) Implication: Architectural firms can explore new design possibilities by incorporating suspended and cantilevered spaces in their projects. - [Wooden Zen Beds](https://www.trendhunter.com/trends/ign-design): Ign. Design Makes a Calm and Peaceful Sleeping Place (Category: Eco) Implication: Opportunity for furniture manufacturers to incorporate sustainable materials and create eco-friendly designs. - [Ship-Like Seating](https://www.trendhunter.com/trends/maritime-chair): Benjamin Hubert's Maritime Chair is Made Using Boat-Building Techniques (Category: Art & Design) Implication: The Maritime chair presents disruptive innovation opportunities for furniture manufacturers looking to incorporate boat-building techniques and rustic materials into their product… - [Organic Candle Holders](https://www.trendhunter.com/trends/vein-by-tanja-soeter): The Vein by Tanja Soeter Illuminates With a Natural Beauty (Category: Art & Design) Implication: The home decor industry can leverage the trend towards natural and organic home decor products by designing and marketing unique and visually appealing products that appeal to eco… - [Wood-Wrapped Abodes](https://www.trendhunter.com/trends/house-for-everyone): Japanese Architect Kohki Hiranuma Builds a 'House for Everyone' (Category: Art & Design) Implication: Incentives for architects and designers to explore more sustainable and visually striking options for building materials and exteriors. - [Warped Wooden Furniture](https://www.trendhunter.com/trends/edward-johnson): The 'Volumptuous' Sidetable by Edward Johnson is a Distinct Piece (Category: Art & Design) Implication: Disruptive innovation opportunity: Develop innovative approaches and designs in furniture manufacturing to cater to an audience seeking more unconventional and visually exciting f… - [Wood Shower Heads](https://www.trendhunter.com/trends/terra-marique): Terra Marique Won the Good Design Award for Bath/Accessories 2010 (Category: Art & Design) Implication: The incorporation of natural and luxury design elements in bathroom accessories, like the Terra Marique wood shower head, can disrupt the traditional bathroom industry. - [Cozy Lumber Lodgings](https://www.trendhunter.com/trends/kobe-house-by-keiichi-sugiyama): The Kobe House by Keiichi Sugiyama Brings In the Outdoors (Category: Art & Design) Implication: The architecture and construction industry can explore innovative ways to use timber as a sustainable and aesthetically pleasing building material. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Featherweight Dining Tables](https://www.trendhunter.com/trends/featherweight-dining-tables) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Textural Furniture Ranges](https://www.trendhunter.com/trends/fall-designs-blu-dot) All articles: [Art & Design](https://www.trendhunter.com/artdesign)