# Imitation Organic Creating a faux connection to nature, products take on a geologic design. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 3, 2014, updated Apr 8, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/naturalistic-design ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Imitation Organic trend? **Imitation Organic:** As the retail goods market becomes further manufactured, a void has developed between product and consumer that's being answered by brands in the form of naturalistic design. Holding little actual connection to nature, products are taking on a geological aesthetic to look more rustic for nostalgic consumers, feel more natural in hand to satisfy sensory buyers and appeal to the eco-conscious who correlate nature with sustainability. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 20, 2013 to Jan 30, 2014 - Published: Feb 3, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Imitation Organic trend ### Naturalistic Design As the retail goods market becomes further manufactured, a void has developed between product and consumer that's being answered by brands in the form of naturalistic design. ### Geological Aesthetic Products are taking on a geological aesthetic to look more rustic for nostalgic consumers, feel more natural in hand to satisfy sensory buyers and appeal to the eco-conscious who correlate nature with sustainability. ### Smart, Voice & Motion Control New remote controls such as Sony's Smart Control and Samsung's Smart Control are being designed with smaller, pebble-shaped aesthetics, voice control and motion control to improve the TV viewing experience. ## What the Imitation Organic trend means for industry ### For Fashion & Accessories Naturalistic design trends are influencing the fashion & accessories industries to create products that take on a geologic design. ### For Cosmetics The cosmetics industry is taking on a geological aesthetic in product packaging design to reinforce the idea of natural uniqueness and appeal to the eco-conscious. ### For Technology The technology industry is designing smart, voice and motion-controlled remote controls with smaller, pebble-shaped aesthetics to improve the TV viewing experience. ## Trend signals for Imitation Organic Trend score 3.6 out of 10, from popularity 51%, activity 49%, freshness 8%. - Popularity: 51% - Activity: 49% - Freshness: 8% ## Examples of the Imitation Organic trend 4 featured examples from Aug 20, 2013 to Jan 30, 2014. - [Stony Scent Branding](https://www.trendhunter.com/trends/barb-fragrance-packaging): BARB Fragrance Packaging Embodies a Rugged Image to Appeal to Men (Category: Fashion) Implication: The fragrance industry could consider exploring more innovative packaging design options in order to appeal to different consumer demographics. - [Pebbly Polish Branding](https://www.trendhunter.com/trends/stone-nail-polish-packaging): S-Tone Nail Polish Packaging Embodies the Organic Beauty of River Rocks (Category: Fashion) Implication: Incorporating organic packaging and unique shapes can help cosmetic brands differentiate themselves and appeal to environmentally-conscious consumers. - [Stone-Mimicking Timepieces](https://www.trendhunter.com/trends/leather-watch): This Minimalist Leather Watch from Bulbul are Timeless (Category: Fashion) Implication: Companies that specialize in fashion accessories can benefit from exploring innovative designs and sustainable materials that appeal to consumers who value style and eco-friendlin… - [Voice-Controlled Remote Controls](https://www.trendhunter.com/trends/samsungs-pebble-shaped-remote-ces-2014): Sony's Smart Control Made an Exciting Debut at CES 2014 (Category: Tech) Implication: Companies in the consumer electronics industry can benefit from creating innovative remote controls with new features and designs. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)