# Naturalistic Clarity Non-medical methods of sinus clearing are the next frontier. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Dec 15, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/naturalistic-clarity ## Key Figures - Trend score: 2.3/10 - Evidence articles: 6 ## What is the Naturalistic Clarity trend? **Naturalistic Clarity:** Colds, sinus problems and seasonal allergies tend to fall under the same camp of symptom alleviation, with no long-term solution. Natural aids work against this by providing solutions that are safe for repetition. Like other naturalistic healing methods, these sinus and cold-focused items promise to improve bodily functions at large, signifying a need for holistic healing. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 15, 2016 to Nov 24, 2017 - Published: Dec 15, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Naturalistic Clarity trend ### Holistic Healing Consumers are seeking natural remedies that work towards the betterment of the entire body and brands can create all-encompassing products to promote wellness. ### Topical Application Convenient topical products like balms, roll-ons, and bath bombs are gaining popularity as a portability increases and appeal to those seeking on-the-go relief. ### Organic and Chemical-Free Consumers are opting for products that lack harsh chemicals and are solely derived from natural and organic ingredients, creating a niche for all-natural remedies. ## What the Naturalistic Clarity trend means for industry ### For Health and Wellness Health and Wellness is an industry that has an opportunity to provide new and innovative ways to promote self-care beyond the traditional means of medications. ### For Beauty and Personal Care Beauty and Personal Care is an industry that can tap into the natural remedy market by expanding existing product lines that cater to the holistic wellness trend. ### For Pharmaceuticals Pharmaceuticals is an industry that can explore new avenues of creating products that cater to the natural remedy trend while still adhering to FDA guidelines and regulations. ## Workshop question How could your product or service move beyond its original purpose to become a holistic solution for customers? ## Trend signals for Naturalistic Clarity Trend score 2.3 out of 10, from popularity 35%, activity 27%, freshness 8%. - Popularity: 35% - Activity: 27% - Freshness: 8% ## Examples of the Naturalistic Clarity trend 6 featured examples from Apr 15, 2016 to Nov 24, 2017. - [Medicinal Bath Bombs](https://www.trendhunter.com/trends/cure-sickness): The Cold & Sinus Cube by Jane Inc. Provides a Natural Soak to Cure Sickness (Category: Fashion) Implication: The beauty and personal care industry can explore the incorporation of all-natural essential oil-based ingredients in body care products that offer targeted health solutions. - [All-Natural Vapor Rubs](https://www.trendhunter.com/trends/natural-vapor-rub): This Maty's Organic Cold Remedy Features Peppermint & Eucalyptus (Category: Lifestyle) Implication: Maty's success in creating natural remedies for cold and flu symptoms can inspire the health care industry to invest in organic health care products. - [Herbal Headache Relief Balms](https://www.trendhunter.com/trends/headache-relief): Wild Thera's Natural Product Eases Tension Headaches and Migraines (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop natural and organic products for pain relief and overall well-being. - [Nettle-Based Sinus Supplements](https://www.trendhunter.com/trends/nettlebased): Eu Natural's Breathe Tablets are Sourced from Organic Ingredients (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore the development of innovative health supplements specifically designed to target sinus relief and allergy symptoms. - [Essential Oil Allergy Remedies](https://www.trendhunter.com/trends/allergy-remedies): aVo's Allergy Blend Works to Heal Congestion Naturally (Category: Lifestyle) Implication: Disruptive innovation opportunity: Innovate within the essential oil industry to develop allergy remedies that are natural, affordable, and FDA-approved. - [Roll-on Allergy Remedies](https://www.trendhunter.com/trends/natural-relief): The Eden's Garden Pollen Buster Provides Natural Relief to Reactions (Category: Lifestyle) Implication: There is an opportunity for the natural health and wellness industry to expand by creating new, natural remedies using essential oils, like the Pollen Buster by Eden's Garden. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)