# Naturalistic Elegance Elegant all-natural anti-aging accommodates older Gen X and Boomers. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jan 16, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/naturalistic-bourgeoisie ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Naturalistic Elegance trend? **Naturalistic Elegance:** Though typically marketed as niche, naturalistic skincare has crossed over into new, more elegant territory. This is a result of shifting from a Millennial focus, to one based in anti-aging and preservation. This convergence of naturalism and elegance appeals to ex-hippie consumers with disposable income. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 30, 2016 to Oct 28, 2017 - Published: Jan 16, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Naturalistic Elegance trend ### Anti-Aging Naturalistic Skincare Naturalistic skincare trends have shifted from a Millennial focus to one based in anti-aging and preservation, appealing to ex-hippie consumers with disposable income. ### Multipurpose Anti-Aging Cosmetics Consumers are seeking out multipurpose cosmetics that offer more value and anti-aging properties like sunscreens and anti-aging lipsticks. ### All-Natural Anti-Aging Ingredients Anti-Aging Botanical Oils, Wrinkle-Reducing Cleansers, Firming Eye Creams and Marine Collagen Serums with natural ingredients are in high demand as a preventative measure or to enhance the skin for those with age-related skin problems. ## What the Naturalistic Elegance trend means for industry ### For Skincare Industry The skincare industry can take advantage of the naturalistic shift towards anti-aging and preservation with multipurpose cosmetics and natural ingredients for mature skin. ### For Beauty Industry The beauty industry can target ex-hippie consumers with disposable income who are interested in naturalistic and elegant anti-aging products. ### For Cosmetics Industry The cosmetics industry can create all-natural anti-aging products like Wrinkle-Reducing Cleansers and Marine Collagen Serums to meet the demand for more natural and preventative measures. ## Workshop question What are some ways in which your brand caouls leveraged naturality for a more competitive product offering? ## Trend signals for Naturalistic Elegance Trend score 3.7 out of 10, from popularity 58%, activity 44%, freshness 8%. - Popularity: 58% - Activity: 44% - Freshness: 8% ## Examples of the Naturalistic Elegance trend 5 featured examples from Nov 30, 2016 to Oct 28, 2017. - [Anti-Aging Botanical Oils](https://www.trendhunter.com/trends/one-love-organics): One Love Organics Offers a Serum That Claims to Preserve Youth (Category: Lifestyle) Implication: The cosmetics industry can develop anti-aging products using natural and botanical ingredients to cater to the growing demand for natural skincare solutions. - [Fruit-Based Preserving Lipsticks](https://www.trendhunter.com/trends/anti-aging-lipstick): 100% Pure's Anti-Aging Lipstick uses Pomegranate Antioxidants (Category: Fashion) Implication: Opportunity for cosmetic companies to develop and market multipurpose products that combine different benefits, such as anti-aging and moisturizing. - [Wrinkle-Reducing Cleansers](https://www.trendhunter.com/trends/anti-aging-cleanser): Wei Beauty's Anti-Aging Cleanser Boasts Antioxidant-Rich Honey (Category: Life-Stages) Implication: The skincare industry can capitalize on the trend towards incorporating antioxidant-rich ingredients and traditional Chinese medicine remedies in their products, as well as the de… - [Marine Collagen Serums](https://www.trendhunter.com/trends/peptide-serum): Eminence's Marine Flower Peptide Serum Features Multiple Algae Extracts (Category: Fashion) Implication: The skincare industry can explore the development of marine collagen serums and incorporate botanical peptides and algae extracts to target signs of aging and improve skin quality. - [Firming Eye Creams](https://www.trendhunter.com/trends/herborist): Herborist's Revitalizing Firming Eye Cream Helps to Firm Up the Skin (Category: Fashion) Implication: The beauty and skincare industry can capitalize on the demand for anti-aging products and natural ingredients, particularly for addressing eye care concerns. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)