# Naturalistic Attire Despite a shift towards new materials, outerwear goes back to basics. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Nov 18, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/naturalistic-attire ## Key Figures - Trend score: 3.4/10 - Evidence articles: 6 ## What is the Naturalistic Attire trend? **Naturalistic Attire:** Synthetic fibers are aplenty in the fashion world, but as consumers shift towards an eco lifestyle, the preference for more natural materials is seeing a rise in wool and down in outerwear. This shift towards naturalistic attire denotes consumer preference for eco methods in industries far beyond fashion. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 13 to Nov 19, 2014 - Published: Nov 18, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Naturalistic Attire trend ### Eco-Friendly Fashion As consumers become more environmentally conscious, the preference for natural materials like wool and down in fashion is rising. ### Innovative Fabric Blends Fashion designers are exploring different kinds of fabric blends such as linen, hemp, boiled wool, denim and Italian cotton to create multi-dimensional textiles for their collections. ### High-performance Outerwear Technological innovations have led to the creation of high-performance outerwear that is lightweight, water-resistant and filled with synthetic insulation combined with 800-fill goose down. ## What the Naturalistic Attire trend means for industry ### For Fashion Industry The fashion industry is seeing a rise in eco-friendly materials and innovative fabric blends which provide opportunities for startups to create sustainable fashion brands. ### For Outdoor Industry The outdoor industry is developing high-performance outerwear that can withstand harsh weather conditions and provide thermal insulation to adventurers. ### For Textile Manufacturing Industry The textile manufacturing industry is creating new blends of fabrics that offer unique properties to clothing manufacturers. This presents opportunities for startups to create novel textiles for various industries. ## Trend signals for Naturalistic Attire Trend score 3.4 out of 10, from popularity 43%, activity 50%, freshness 8%. - Popularity: 43% - Activity: 50% - Freshness: 8% ## Examples of the Naturalistic Attire trend 6 featured examples from Oct 13 to Nov 19, 2014. - [Winterized Formal Wear](https://www.trendhunter.com/trends/thom-browne-fallwinter): Thom Browne Fall/Winter 2014 Outerwear is Cozy and Office-Ready (Category: Fashion) Implication: Fashion industry players can use the Thom Browne Fall/Winter 2014 Outerwear collection as inspiration for developing new lines that merge classic tailoring with more practical fea… - [Wool Shell Outerwear](https://www.trendhunter.com/trends/westcomb-skeena-wool-hoody): The Westcomb Skeena Wool Hoody is Velour-Lined and Light-Weight (Category: Lifestyle) Implication: Opportunity for outdoor apparel brands to incorporate lightweight wool materials and velour linings in their products. - [Protective Down Jackets](https://www.trendhunter.com/trends/warm-down-jacket): The Mojave Warm Down Jacket Boasts a Unique Water-Repellent Fill (Category: Lifestyle) Implication: Outdoor apparel brands can incorporate water-repellent, antimicrobial materials to cater to adventure enthusiasts looking for practical and protective gear. - [Frosty Fleece Editorials](https://www.trendhunter.com/trends/emily-baker): Model Emily Baker Poses in Parkas for the Newest Vogue Netherlands Issue (Category: Fashion) Implication: The fashion industry can leverage these trends to offer customers more innovative, ethical, and sustainable winter wear options. - [Insulated Performance Jackets](https://www.trendhunter.com/trends/hooded-down-jacket): This Hooded Down Jacket by Columbia Offers Warmth and Style (Category: Fashion) Implication: Opportunity for disruptive innovation: Incorporate advanced insulation technologies, materials, and waterproofing techniques into outdoor apparel to provide superior performance a… - [Naturally Blended Menswear](https://www.trendhunter.com/trends/Delikatessen): This Delikatessen Collection Features Unique Fabric Blends (Category: Fashion) Implication: The fashion industry can explore art-inspired menswear and embrace natural fabric blending to create unique and individualistic clothing. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)