# Natural Dye Large fashion retailers adopt plant-based dyes in their collections. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 13, 2019 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/natural-dye ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the Natural Dye trend? **Natural Dye:** With the ecological impact of fashion having an impact on perceptions of the industry, retailers are slowly making changes, like adding natural dyes to their collections, in order to mitigate some of the environmental impacts their production processes have. ## The consumer insight behind the Natural Dye trend Eco-conscious consumers are learning the dangers of unsustainable fashion practices to both the planet and humanity—including the practice of dumping chemicals into freshwater and the subsequent contamination of various water sources for both wildlife and citizens. As a result, many consumers are straying away from fast-fashion and seeking eco-friendly alternatives made with natural materials that reduce the environmental impact of their purchase. ## At a Glance - Evidence: 5 featured examples - Articles from: May 5, 2017 to Mar 13, 2019 - Published: Mar 13, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Natural Dye trend ### Natural Dye Large fashion retailers are adopting plant-based dyes in their collections for sustainable fashion. ### Plant-Based Leather Innovative companies are now exploring leather alternatives made from pineapple fiber and other plant materials. ### Ultra-Sustainable Fashion Sustainable fashion is becoming more popular, as brands prioritize eco-friendly production processes, recycled materials, and natural dyes. ## What the Natural Dye trend means for industry ### For Fashion and Apparel The fashion industry is changing as consumers demand more sustainable and eco-friendly alternatives to fast fashion. ### For Materials Science Companies are exploring new sustainable materials, such as those made from plant-based sources, for use in products like clothing and shoes. ### For Environmental Conservation Natural materials and dyes are becoming more popular and businesses are recognizing the need to prioritize sustainable production processes to reduce their impact on the environment. ## Workshop question How could your brand make small but significant changes to lessen its ecological impact? ## Trend signals for Natural Dye Trend score 4.2 out of 10, from popularity 62%, activity 56%, freshness 8%. - Popularity: 62% - Activity: 56% - Freshness: 8% ## Examples of the Natural Dye trend 5 featured examples from May 5, 2017 to Mar 13, 2019. - [Plant-Based Dyed Sneakers](https://www.trendhunter.com/trends/plant-color-collection): Nike's Plant Color Collection Boasts Sustainability Values for SS19 (Category: Eco) Implication: The fashion industry is ripe for disruption through the adoption of more sustainable practices, as well as the innovation of new materials and manufacturing techniques. - [Ultra-Sustainable Minimalist Clothing Collections](https://www.trendhunter.com/trends/minimalist-clothing-collection): Pangaia Fully Embraces the Ecological Agenda (Category: Eco) Implication: Fashion industry can explore the opportunities of sustainable and minimalist clothing collections to meet growing consumer demand. - [Pineapple Leather Sneakers](https://www.trendhunter.com/trends/boss-collection): Hugo Boss' 'BOSS' Collection Features Shoes Made of Lightweight Piñatex (Category: Eco) Implication: The fashion industry can capitalize on the trend of cruelty-free and sustainable materials by incorporating them into their products. - [Minimalist Naturally Dyed Clothing](https://www.trendhunter.com/trends/naturally-dyed-clothing): Rudy Jude Boasts Matching Collections for Adults and Kids (Category: Eco) Implication: The fashion industry is being disrupted by the trend towards sustainable fashion and naturally dyed clothing, creating opportunities for eco-friendly and ethically conscious brand… - [Naturally Dyed Clothing Collections](https://www.trendhunter.com/trends/clean-color): Patagonia's 'Clean Color' Line Features Earthy Tones (Category: Eco) Implication: The fashion industry has a growing opportunity to embrace sustainable practices like using natural dyes and plant-based materials in their collections. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)