# Natural Cleanse Dandruff-fighting products adopt natural ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 14, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/natural-cleanse ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Natural Cleanse trend? **Natural Cleanse:** Dandruff-fighting products are now including and highlighting their natural ingredients, functioning as less-harsh alternatives to common anti-dandruff ingredients like salicylic and zinc pyrithione. ## The consumer insight behind the Natural Cleanse trend When it comes to skin and hair care, more consumers are turning to ingredients they consider "natural"--often fruits, vegetables, and various plants. Due to their familiarity, these ingredient are considered more trustworthy for consumers who prefer gentle formulas. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 27, 2020 to May 17, 2022 - Published: Jul 14, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Natural Cleanse trend ### Natural ingredients Dandruff-fighting hair care products are including natural ingredients instead of common anti-dandruff ingredients like salicylic and zinc pyrithione. ### Unique scalp care products Consumers are investing in uniquely formatted scalp care products, like detoxifying scalp sprays, outside of their regular shampoo and conditioner to address specific concerns. ### Accessible natural hair care Natural hair care products with affordable prices and naturally sourced ingredients are being offered by major manufacturers. ## What the Natural Cleanse trend means for industry ### For Beauty and Personal Care The beauty and personal care industry can explore natural ingredients, unique scalp care products and accessible natural hair care products. ### For Retail Retail can explore the availability of natural hair products by offering them in various categories apart from beauty. ### For E-commerce E-commerce can focus on providing access to various natural hair care products to consumers with convenient and discounted prices. ## Workshop question How is your brand creating trust with its customers? ## Trend signals for Natural Cleanse Trend score 3.6 out of 10, from popularity 52%, activity 45%, freshness 12%. - Popularity: 52% - Activity: 45% - Freshness: 12% ## Examples of the Natural Cleanse trend 5 featured examples from Apr 27, 2020 to May 17, 2022. - [Accessible Natural Haircare Products](https://www.trendhunter.com/trends/super-nature-hair-care-products): Super Nature Hair Care Products are a Costco Exclusive (Category: Marketing) Implication: The grooming industry can benefit by incorporating natural and cruelty-free ingredients to develop high-quality haircare products. - [Detoxifying Turmeric Hair Treatments](https://www.trendhunter.com/trends/turmeric-detox): Bounce Curl's Turmeric Detox Fights Dandruff (Category: Fashion) Implication: Developing innovative products like Turmeric Detox can lead to a disruption in the hair care industry by providing high-quality, natural treatments that can cater to a wider and c… - [Onion-Based Haircare](https://www.trendhunter.com/trends/nykaa-natural-haircare): Nykaa Natural Haircare's Shampoo & Conditioner Pairs Onion & Fenugreek (Category: Fashion) Implication: The haircare industry can explore sulphur-rich ingredients like onion and fenugreek, and create customized formulations to cater to specific hair conditions. - [Soothing ACV Shampoos](https://www.trendhunter.com/trends/refresh-anti-dandruff-shampoo): RE-fresh's Anti-Dandruff Shampoo Harnesses the Power of ACV (Category: Fashion) Implication: The beauty and personal care industry can innovate by integrating ACV and using more natural and eco-friendly ingredients and packaging - [Detoxifying Scalp Sprays](https://www.trendhunter.com/trends/scalp-spray): Re-Fresh's Scalp Spray Offers Cooling Relief with Eucalyptus (Category: Fashion) Implication: The haircare industry can leverage the trend toward scalp care solutions to create innovative new products that meet the evolving needs of consumers. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)