# Natural Baby New toddler skincare lines are made with vegan-certified ingredients. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Mar 11, 2024 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/natural-baby ## Key Figures - Trend score: 5.1/10 - Evidence articles: 4 ## What is the Natural Baby trend? **Natural Baby:** Skincare brands for toddlers are launching new vegan-certified collections. These products are made with natural, plant-based ingredients that are gentle and nourishing for delicate skin. Brands emphasize the ethical and environmental benefits of choosing vegan skincare products for babies. ## The consumer insight behind the Natural Baby trend Consumers are increasingly concerned about the ethical and environmental impact of their cosmetics choices. These consumers are aware of the animal testing and exploitation involved in many conventional skincare products, as well as the harmful effects of synthetic and animal-derived ingredients, leading to a preference for vegan and cruelty-free skincare products for themselves and their families. Brands are catering to these demands with vegan products with specialized collections for babies. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 6 to Mar 12, 2024 - Published: Mar 11, 2024 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Natural Baby trend ### Vegan Baby Skincare Skincare brands are innovating with vegan-certified collections for toddlers using natural, plant-based ingredients that promote ethical and environmental benefits. ### Eco-Conscious Packaging Companies are reengineering product packaging to reduce plastic content and use recyclable materials, reflecting a commitment to sustainability. ### Ingredient Transparency There is a growing emphasis on transparency regarding ingredients, with brands ensuring products are free from harmful substances and clearly listing all components to gain consumer trust. ## What the Natural Baby trend means for industry ### For Skincare Industry The skincare sector is witnessing a shift towards clean beauty products that are vegan, cruelty-free, and made with natural ingredients. ### For Baby Care Industry The baby care market is expanding to include eco-friendly, non-toxic, and organic product lines catering to conscientious parents. ### For Sustainable Packaging Industry Packaging manufacturers are innovating with materials and designs that significantly reduce environmental impact while meeting consumer expectations for sustainability. ## Workshop question How could your brand ensure its products or services appeal to consumers with ethical concerns surrounding production systems? ## Trend signals for Natural Baby Trend score 5.1 out of 10, from popularity 71%, activity 61%, freshness 22%. - Popularity: 71% - Activity: 61% - Freshness: 22% ## Examples of the Natural Baby trend 4 featured examples from Feb 6 to Mar 12, 2024. - [Vegan-Certified Baby Skincare Lines](https://www.trendhunter.com/trends/birch-baby): 'Birch Baby' Products are Vegan and 100% Fragrance-Free (Category: Life-Stages) Implication: Baby care industry presented with the opportunity to expand offerings to include vegan, cruelty-free, and EWG verified products. - [Eco-Friendly Baby Lotions](https://www.trendhunter.com/trends/earth-friendly-baby-lotion): Earth Friendly Baby Released a Soothing Lotion in Chamomile (Category: Eco) Implication: The baby care industry can explore opportunities to develop more eco-friendly and natural skincare products to meet the growing demand for safe and gentle options for babies. - [All-Vegan Toddler Skincare Lines](https://www.trendhunter.com/trends/druide-biolove-baby): BioLove Baby is a Line of Organic and Vegan-Certified Products (Category: Eco) Implication: Potential for growth in the market for baby care products featuring organic and vegan options for health-conscious parents. - [No-Rinse Baby Cleansers](https://www.trendhunter.com/trends/baby-cleansing-water): The Mustela No-Rinse Baby Cleansing Water is Gentle and Effective (Category: Life-Stages) Implication: The baby skincare industry can explore disruptive innovation opportunities by introducing rinse-free, natural ingredient-based products to simplify and improve the skincare routin… ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)