# Narrative Dining Restaurants and brands are creating story-based dining experiences. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 25, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/narrative-dining ## Key Figures - Trend score: 4.6/10 - Evidence articles: 6 ## What is the Narrative Dining trend? **Narrative Dining:** Brands are modernizing the age-old ritual of storytelling during gatherings by curating preset narratives around the dining experiences they offer. These businesses are catering to the growing consumer desire for experiential points of distinction in their purchase decisions, while establishing a clear and intimate connection between customer and brand. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 4, 2016 to Jan 23, 2018 - Published: Jan 25, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Narrative Dining trend ### Narrative Dining Restaurants and brands are creating story-based dining experiences. ### Multi-Sensory Restaurants Restaurants offer immersive dining experiences through multi-sensory technology. ### Interactive Food Projects Designers incorporate data and storytelling into food to create an interactive experience. ## What the Narrative Dining trend means for industry ### For Hospitality Industry Hotels and restaurants can adopt immersive dining experiences to attract consumers. ### For Design Industry Designers can create interactive food projects with 3D projection and virtual reality technology. ### For Food and Beverage Industry Food and beverage companies can incorporate storytelling to create a unique brand experience. ## Workshop question How can your brand create more immersive and intimate connections with its customers? ## Trend signals for Narrative Dining Trend score 4.6 out of 10, from popularity 64%, activity 66%, freshness 8%. - Popularity: 64% - Activity: 66% - Freshness: 8% ## Examples of the Narrative Dining trend 6 featured examples from Feb 4, 2016 to Jan 23, 2018. - [Interactive Food Projects](https://www.trendhunter.com/trends/interactive-food): 'Déguster l’augmenté' by Erika Marthins Includes a Chocolate Record (Category: Art & Design) Implication: Innovative food designs and technologies can provide unique dining experiences and differentiate brands in the competitive food and beverage industry. - [Artful Multi-Sensory Restaurants](https://www.trendhunter.com/trends/tree-by-naked): 'Tree by Naked' Offers an Immersive Dining Experience (Category: Art & Design) Implication: Opportunity for hotels and restaurants to differentiate themselves by offering immersive multi-sensory dining experiences that appeal to discerning customers. - [Storied Tasting Competitions](https://www.trendhunter.com/trends/dining-event): This Immersive Dining Event Was Hosted in London by Burger & Lobster (Category: Marketing) Implication: The food and beverage industry can explore conceptual dining experiences to enhance customer engagement and build brand loyalty. - [Poetic Dining Events](https://www.trendhunter.com/trends/supper-clubs): LoneWolf's Supper Club Puts a Spirits-Infused Spin on a Burns Night Dinner (Category: Marketing) Implication: The food and beverage industry can capitalize on the trend of craft spirits by creating unique dining experiences. - [Immersive Narrative-Driven Dining Experiences](https://www.trendhunter.com/trends/maman-le-mot): MAMAN LE MOT Takes Guests Back to France in 1943 (Category: Lifestyle) Implication: Hotels, restaurants, and event spaces can create immersive dining experiences that transport guests to different eras, or enhance the dining experience with interactive elements. - [Storytelling Dining Experiences](https://www.trendhunter.com/trends/le-petit-chef): Dinner Time Story's 'Le Petit Chef' is a Multi-Sensory Meal (Category: Lifestyle) Implication: Hotels and restaurants can create memorable dining experiences by incorporating projection-powered technologies. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)