# Narcissistic Indulgence The rise in egoic spending fueled by self-idolization. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Mar 23, 2009, updated Mar 27, 2009 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/narcissistic-indulgence-the-rise-in-egoic-spending-on-self-idolization ## Key Figures - Trend score: 4.2/10 - Evidence articles: 12 ## What is the Narcissistic Indulgence trend? **Narcissistic Indulgence:** Why idolize a rock star when you’re so fabulous yourself? That’s the attitude of today’s narcissistic younger generations, who are scrambling to spend their (and their parents’) money on anything that turns them into an icon, from custom busts of their heads to ego-stroking digital mirrors. ## At a Glance - Evidence: 12 featured examples - Articles from: Jan 19 to Mar 19, 2009 - Published: Mar 23, 2009 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Narcissistic Indulgence trend ### Personalized Products The rise in demand for personalized products that cater to the self-idolization trend presents disruptive innovation opportunities in industries such as retail and marketing. ### Ego-stroking Digital Products The popularity of products such as Digital Mirrors and personalized romantic novels that cater to people's need for ego-stroking provide innovation opportunities in the tech industry. ### Creative Personalization for Occasions The need for unique products such as Bollywood-style posters for engagement announcements provide innovation opportunities in the gifting and event planning industries. ## What the Narcissistic Indulgence trend means for industry ### For Retail Retailers can tap into the trend of personalized products to improve customer experience and stay ahead of the competition. ### For Tech Tech companies can use the trend of ego-stroking digital products to create unique and engaging products that cater to people's need for personalization and self-expression. ### For Event Planning Event planners can use the trend of creative personalization to create unique and memorable experiences for their clients that cater to their need for personalization and self-expression. ## Trend signals for Narcissistic Indulgence Trend score 4.2 out of 10, from popularity 65%, activity 52%, freshness 8%. - Popularity: 65% - Activity: 52% - Freshness: 8% ## Examples of the Narcissistic Indulgence trend 12 featured examples from Jan 19 to Mar 19, 2009. - [Cocky Self-Promotion](https://www.trendhunter.com/trends/google-me-business-card): ‘Google Me' Business Card is Perfect for the Pretentious (Category: Lifestyle) Implication: The printing and graphic design industry can explore disruptive innovation opportunities by creating customizable and visually appealing business cards that incorporate digital el… - [Narcissistic Celebrity Spreads](https://www.trendhunter.com/trends/a-rod-details-self-love-madonna): A-Rod's Self Love Photoshoot For Details Magazine Is Very Mad (Category: Marketing) Implication: Opportunity to capitalize on celebrity sexualization trends in marketing campaigns and promote ideas of inclusivity and empowerment. - [Ultrasounds as Modern Art](https://www.trendhunter.com/trends/ultrasounds-modern-art-personalized-fetus-posters): Personalized Fetus Posters For Narcissists in the Making (Category: Art & Design) Implication: Pregnancy and baby retailers can offer personalized ultrasound art as a unique product for expectant parents - [Personalized Yoga Mats](https://www.trendhunter.com/trends/design-your-own-yoga-mat-at-yogamaticcom): Yogamatic.com Customized Mats Are Perfect for Aspiring Yogis (Category: Lifestyle) Implication: Introduce personalized yoga mats as a unique and attractive offering for yoga enthusiasts. - [Personalized Romance Books](https://www.trendhunter.com/trends/custom-lust-personalized-erotica-between-the-covers): UStar Novels Let You Customize Your Lust Between the Covers (Category: Marketing) Implication: The publishing industry can leverage the trend of personalized storytelling to create innovative and engaging books, while the entertainment industry can explore opportunities to… - [Luxury Home Narcissism](https://www.trendhunter.com/trends/you-look-like-a-million-dollars-personalized-bust): Company Makes 'You Look Like A Million Dollars' With Personalized Busts (Category: Art & Design) Implication: Through the use of high-end materials and unique designs, businesses can create disruptive innovation for the luxury customization industry. - [Camera-Inspired Home Decor](https://www.trendhunter.com/trends/polaroid-mirror): Check Yourself Out Retro Style With the 'Click' Polaroid Mirror (Category: Tech) Implication: The rise in non-photographic Polaroid products opens up opportunities for designers to create unique and creative products inspired by the iconic Polaroid brand. - [Digital Mirrors](https://www.trendhunter.com/trends/eli-mirror-digital): The ELI Projects Ego-Stroking Messages Sure To Please the Narcissist (Category: Art & Design) Implication: Disruptive innovation opportunity: Integrate digital technology and customizable features into everyday home decor items such as mirrors to enhance the user experience. - [Personalized Wooden Dolls](https://www.trendhunter.com/trends/mini-wooden-dolls-create-your-own): Goose Grease Recreates Your Family Out of Wood (Category: Art & Design) Implication: Integrating personalized wooden dolls as part of event planning services, such as for weddings, baby showers, and birthdays. - [Self-Googlizing](https://www.trendhunter.com/trends/self-googlizing-transform-your-name-into-the-famous-g-logo): Transform Your Name Into The Famous Google Search Engine Logo (Category: Tech) Implication: Digital design agencies can leverage the trend of personalization-logos to offer customized branding services to individuals and businesses. - [Twisting Camera Lenses](https://www.trendhunter.com/trends/u-turn-camera-by-digital-blue): Digital U-Turn Camera Is Designed For Self-Taken Photos (Category: Tech) Implication: Opportunities for innovation can be found in marketing cameras specifically for children, with unique design options and added functionality. - [Custom Bollywood Signs](https://www.trendhunter.com/trends/custom-bollywood-sign-personalized-movie-poster): Have Yourself Immortalized in a Faux Cheesy Movie Poster (Category: Art & Design) Implication: The event planning industry can leverage the trend of personalized cartooned interpretations for creating unique and memorable event invitations and promotional materials. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)