# Mythic Marketing Brands use mythology to create a sense of mystique around products. By [Joey Haar](https://www.trendhunter.com/joeyisa), Research Writer | Published Nov 8, 2017 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/mythic-marketing ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the Mythic Marketing trend? **Mythic Marketing:** Myths have intricate connotations, connecting people to a sense of a shared past with mysterious, historical ancestors. Considering this deep degree of emotional power, companies can benefit from leveraging mythology in their branding. Couching products and marketing in mythical figures and stories creates a sense of both mystique and belonging for consumers. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 13 to Nov 7, 2017 - Published: Nov 8, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Mythic Marketing trend ### Mythical Branding Brands are using mythology to create mystique around their products, drawing inspiration from corresponding applicable mythologies ### Mythology-Inspired Packaging Designers are making use of mythology in their packaging to tell captivating stories and create branding that is visually appealing ### Mythology-Based Food Branding Brands marketing food and beverage products are drawing inspiration from cultural mythology to create meaningful brand messaging and captivating packaging ## What the Mythic Marketing trend means for industry ### For Beverage Industry The beverage industry can leverage mythology-based packaging for new product releases to capture the consumer's imagination ### For Interior Design Industry The interior design industry could find new opportunities in mythology-based designs with uncommon forms and sculptures ### For Skincare industry The skincare industry can draw inspiration from mythologies to create products with unique features and capture the interest of natural skincare enthusiasts ## Workshop question How could your brand leverage the sense of a shared past among consumers? ## Trend signals for Mythic Marketing Trend score 4.2 out of 10, from popularity 52%, activity 65%, freshness 8%. - Popularity: 52% - Activity: 65% - Freshness: 8% ## Examples of the Mythic Marketing trend 5 featured examples from Jan 13 to Nov 7, 2017. - [Egyptian-Inspired Cat Homes](https://www.trendhunter.com/trends/bast-cat-furniture): BAST Cat Furniture Draws Inspiration from Ancient Egyptian Mythology (Category: Art & Design) Implication: Opportunity to explore new design concepts that cater to pet owners who prioritize both their pet's comfort and their home's aesthetic. - [Mythology-Inspired Furniture Sets](https://www.trendhunter.com/trends/interior-collaboration): Okha's Interior Collaboration Was Inspired by African Mythology (Category: Art & Design) Implication: The collaboration between Okha and Atang Tshikare highlights the potential for mythology-inspired furniture in the interior design industry. - [Mythological Soap Branding](https://www.trendhunter.com/trends/natural-handmade-soap): These Natural Handmade Soaps Were Inspired by Greek Gods (Category: Fashion) Implication: Opportunity for natural skincare companies to incorporate mythology-inspired branding into their product lines. - [Mythology-Inspired Cocktail Menus](https://www.trendhunter.com/trends/the-dead-canary): The Dead Canary's 'Cock'tales' Menu Celebrates Welsh Mythology (Category: Lifestyle) Implication: The hospitality industry can capitalize on mythology-inspired cocktail menus to attract customers looking for unique and immersive experiences. - [Vietnamese-Inspired Food Branding](https://www.trendhunter.com/trends/nam-vi): 'NAM VI' Introduces a Contemporary Take on Traditional Cuisine (Category: Lifestyle) Implication: Opportunity for food packaging companies to create innovative and visually appealing designs for globally inspired food brands. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)